Published August 13, 2020
Why small marketing agencies are a better bet for large companies
In the world of marketing agencies, bigger is not necessarily better. Here’s why. There are certain times when bigger is not better. If you’re being...
Published March 12, 2020
5 factors to help plan your brand design
Your brand is one of your company’s greatest assets, reflecting your company values while offering a distinct identity that sets you apart. Investing...
Published August 23, 2018
What’s the difference between sales and marketing?
If the structure of some businesses is anything to go by, you could be forgiven for thinking that sales and marketing departments are the Siamese twins...
Published July 26, 2018
Should you hire a marketing manager or a marketing agency?
Whatever your business type or size, in order to be successful it will need to be marketed. And it won’t be long before you’re hit with the big decision:...
Published March 8, 2018
What is social media app Vero and why do marketers need to know about it?
New social media platform Vero, which is a direct competition to Instagram, has taken the app world by storm. But is it a flash in the pan?
Published September 28, 2017
When should I hire a digital marketing agency?
It can be tricky to know when it is the right time to outsource your digital marketing, but doing so could be the key to growing your business. Truth is,...
Published September 14, 2017
ABC launches $1m fund to boost podcast production
The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing...
Published February 2, 2017
Why branding and good design is important
Aside from good customer service, how else can you ensure your clients have a positive experience with your product or service? Having a clear brand and...
Published December 15, 2016
Holiday reading: 5 of Assemblo’s favourite marketing books
Looking for some books to read over the summer to up your marketing game in 2017? We quizzed the Assemblo crew for their top picks for marketing books...
Published November 15, 2016
Why podcasts are Australia’s fastest growing content medium
Podcasts are growing quickly, and it’s no wonder. Users can listen to audio content hands (and eyes) free while on-the-go, and at a time convenient to...
Published November 8, 2016
Why marketers should include mobile in their marketing mix
There are a few good reasons why marketers should consider mobile as a platform to reach their target audience. Mobile is no longer just used by millennials....
Published October 15, 2015
Our Five Favourite Blogs, Podcasts and Magazines For Marketers
We’re always interested in learning something new and keeping up-to-date with trends and ideas in the marketing space. We encourage sharing our skills...
Published July 1, 2015
Were you optimised to survive “Mobilegeddon”?
Did you know that 80% of internet users now use their smart phones to search for information online? Google knows this (let’s be honest, Google...
Steve de Niese
Published October 28, 2014
The Marketing Academy launches in Australia
Wednesday saw the launch of the Australian arm of UK-based non-profit organisation, The Marketing Academy. As part of their launch, The Marketing Academy...