Published November 14, 2017
Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table”...
Published November 9, 2017
Content has become an integral part of modern-day marketing strategies. But how can it create value and grow business? Read on to find out.
Published November 2, 2017
Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve...
Published September 28, 2017
It can be tricky to know when it is the right time to outsource your digital marketing, but doing so could be the key to growing your business. Truth is,...
Published September 14, 2017
The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing...
Published September 7, 2017
It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that...
Published September 1, 2017
It’s a very serious and scientific-sounding word for an emerging kind of marketing that is actually very cool and effective: micro-content. Micro-content...
Published August 18, 2017
A lot of time can be spent on writing the right words, but an often overlooked element from non-designers is font choice. Whether you’re designing a...
Published July 28, 2017
Anyone who has struggled to remember someone’s name at a party knows that repetition is key to information recall. It’s the same with marketing –...