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How to improve your ranking: 4 easy ways to boost your website’s SEO header

Improve your ranking: 4 easy ways to boost your website’s SEO

Getting your website to rank on the first page of Google’s search results is a big deal, so it’s critical to improve your search engine optimisation...

5 digital marketing trends you need to know in 2020 header

5 digital marketing trends you need to know in 2020

The world of digital marketing is constantly changing, but here are some major themes that Australian businesses should look out for in 2020. Digital...

The benefits of bidding on your own brand in AdWords

The benefits of bidding on your own brand in AdWords

If you want to level up your website’s SEO performance, then you should start running a pay per click (PPC) advertising campaign on your brand name. It...

Why you’re using Instagram the wrong way to market your business

Why you’re using Instagram the wrong way to market your business

Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s...

Four-day work week boosts staff work-life balance at Assemblo

Four-day work week boosts staff work-life balance at Assemblo

As the business community debates the merits of this four-day work week, the team at Assemblo have discovered many benefits to this modern way of working. Assemblo...

How running variants of ads can refine your marketing messaging

How running variants of ads can refine your marketing messaging

If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with your audience. We...

The dangers of only focusing on social media for marketing your business

The dangers of only focusing on social media for marketing your business

Social media has fundamentally changed the way businesses reach customers, whether it’s raising awareness of a brand or promoting a new product or special...

How to create an article or blog post publishing schedule

How to create an article or blog post publishing schedule

If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable. While...

What is a marketing persona and how can it refine your audience targeting?

What is a marketing persona and how can it refine your audience targeting?

When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses...

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