The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

What is the Net Promoter Score (NPS) and how does it help measure a brand’s success?

What is a Net Promoter Score (NPS) and how does it measure a brand’s success?

Do you measure the Net Promoter Score (NPS) of your brand? If you haven’t heard of NPS before, you may be thinking it just sounds like more marketing...

How to identify your brand’s target audience

How to identify your brand’s target audience

One of the basics of marketing is identifying your target audience. By clearly defining your target customer or niche, you can then move to figuring out...

3 ways your marketing can assist your sales process

3 ways your marketing can assist your sales process

Marketing and sales fit together like Michael Bolton and his mullet. Sure, individually they’re pretty good – Michael’s got a decent voice, and mullets...

Why it's crucial to create trust in your marketing

Why it’s crucial to create trust in your marketing

When it comes to marketing your brand or business, and subsequently connecting with potential customers, there are few things more valuable than creating...

The importance of having a strategy: why ad hoc marketing is risky

We often hear about how fast-paced our lives have become. We live in a world of live tweets, the 24-hour news cycle and instant messaging, and the Internet...

assemblo-streaming-video-influencers-hero

How streaming video and influencers are changing marketing

Video streaming has become part of our every day life. Video is used to view webinars, learn life ‘hacks’, and watch Academy Awards stuff ups. And...

How to use typographic hierarchy in content design

How to use typographic hierarchy in content design

Typographic hierarchy is a way of designing text-based content with the highest level of readability in mind. As with all good design, you don’t even...

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook is taking a stand against fake news stories and hoaxes shared on the social media platform. The move comes in response to the 2016 US election,...

Give it time: Why you need to give your marketing a chance to work

You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your...