Elevate your thinking

We’re learning new things every day and we want to share them with you. Over the years, we’ve built up a huge library of useful marketing tips, tricks and news. Check out our latest posts below:

Why custom print collateral is still an important part of your marketing

Why custom print collateral is still an important part of your marketing

It’s important not to overlook the opportunities that lie in bespoke print products and the role they play in achieving marketing outcomes. Back in...

Content creation: what is it and how does it fit into the marketing mix?

Content creation: what is it and how does it fit into the marketing mix?

Although it takes many forms, content creation is carried out with a singular purpose: to work effectively to achieve your marketing goals. Anyone who...

What is the difference between UI and UX design?

What is the difference between UI and UX design?

UI and UX have specific roles, they work closely together to make sure customers who interact with your business online have a seamless experience. If...

What is the difference between graphic design and illustration?

What is the difference between graphic design and illustration?

Marketing and advertising involve using evidence and research to create visuals that drive outcomes – and two key elements of that are graphic design...

5 tips for creating an effective website

5 tips for creating an effective website

To foster engagement and drive conversion, your website must be intuitive to navigate and provide real value to users. Does your website bring your business...

What is heatmapping and how is it used to refine marketing campaigns?

What is heatmapping and how is it used to refine marketing campaigns?

It sounds like a high-tech crime fighting technology but heatmapping is actually a savvy tool that can elevate your marketing. It sounds like some high-tech...

Digital advertising: what is retargeting?

Digital advertising: what is retargeting?

Retargeting is an effective marketing method that helps convert customers from being interested to making a purchase. Here’s how it works. Ever have...

Google algorithm update: What you should know about Core Web Vitals

Google algorithm update: What you should know about Core Web Vitals

The latest Google algorithm update aims to deliver the best quality and most accurate results for people searching via Google. While the Google algorithm...

7 ways to increase your landing page conversion rate

7 ways to increase your landing page conversion rate

Come with us as we give you a peak behind the curtain and let you in on the seven best ways to achieve landing page conversion. Even if you have zero...

What is brand positioning and how does it work?

What is brand positioning and how does it work?

Brand positioning is the process of placing your company in the mind of your customer. And this is why it must feature in your marketing strategy. Brand...

How content marketing supports digital marketing

How content marketing supports digital marketing

Content marketing has risen to become an essential part of every successful digital marketing campaign. Here’s how. You don’t need us to tell you...

What is affiliate marketing?

What is affiliate marketing?

Affiliate marketing is a way to earn money, in commissions, every time someone promotes a company’s products or services, and drives sales. Here’s...

What are the 4 Ps of marketing?

What are the 4 Ps of marketing?

The 4 Ps of marketing were developed in the 1960s and are still relevant today. Discover why the 4 Ps are crucial to your marketing mix. If Mad Men advertising...

What are distinctive brand assets and why do they matter?

What are distinctive brand assets and why do they matter?

Distinctive brand assets transform companies into globally recognisable brands – and this is why they’re so important. It’s a simple image of a...

A guide to digital marketing for property developers

A guide to digital marketing for property developers

Here are the ways digital marketing for property developers can help developers grow their business and increase sales. We know that when people decide...

Quick lesson: Abbreviations in digital marketing

Quick lesson: Abbreviations in digital marketing

Do you know your USP from your CPC? Digital marketing is full of abbreviations – and here’s a quick explainer. LOL, IDK if you’ve noticed, but...

LinkedIn advertising strategies you should be using

LinkedIn advertising strategies you should be using

LinkedIn Ads are becoming a popular option in the quest to find new leads and convert those ready for the next step.

5 digital marketing strategies to boost your business

5 digital marketing strategies to boost your business

Successful digital marketing campaigns are the ones that have strong and intelligent marketing strategies driving them. Digital marketing is the most...

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