Elevate your thinking

We’re learning new things every day and we want to share them with you. Over the years, we’ve built up a huge library of useful marketing tips, tricks and news. Check out our latest posts below:

What are the benefits of holistic marketing?

What are the benefits of holistic marketing?

Holistic marketing is much like the human body of your marketing efforts, and there are several benefits in taking the holistic approach.

Why it’s vital for property developers to have a marketing plan

Why it’s vital for property developers to have a marketing plan

If you’re a property developer creating a marketing plan for your development, here are some important things to consider.

How to determine what should belong in your marketing mix

How to determine what should belong in your marketing mix

When it comes to deciding what should belong in your marketing mix, there are some key ingredients to consider. 

5 savvy ways to market your business on a budget

5 savvy ways to market your business on a budget

There are marketing steps you can take right now that are free or low-cost, but can target potential customers in an effective way.

What is ROI in marketing?

What is ROI in marketing?

ROI in marketing looks at how much revenue is raised from a marketing campaign, and examines how much bang for your buck you got.

What is social media and how is it used in marketing?

What is social media and how is it used in marketing?

The key to successful social media marketing is understanding what it is and how you can best leverage it.

Choosing the right social media platform for your brand

Choosing the right social media platform for your brand

Not sure which social media platform is best suited to your business and the audience you want to reach? Here’s what you need to know.

What is a brand story?

What is a brand story?

Your brand story is important in generating new customers and can ensure they keep coming back. Here’s how.

What is branding and how does it go beyond just a logo?

What is branding and how does it go beyond just a logo?

Branding is about so much more than a logo – it’s a strategic process that conveys the values of a business and allows it to flourish.

What is relationship marketing?

What is relationship marketing?

Relationship marketing is a highly nuanced and specialised arm of marketing, and one that businesses are increasingly focusing on.

How loyalty can elevate your brand’s relationship marketing

How loyalty can elevate your brand’s relationship marketing

Loyalty is what is achieved when deep connections are formed between brand and consumer – the key lies in driving that connection.

What is a social media influencer and how can you leverage them in your marketing?

What is a social media influencer and how can you leverage them in your marketing?

Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.

What is search engine optimisation and why is it important for marketing?

What is search engine optimisation and why is it important for marketing?

SEO is crucial for making your website more visible, which supports everything your marketing needs to succeed.

Brand perception: what is it and why does it matter?

Brand perception: what is it and why does it matter?

Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much.

How to set SMART goals for marketing

How to set SMART goals for marketing

As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.

What is brand experience?

What is brand experience?

Brand experience refers to the way a consumer feels when interacting with your brand. Here’s how you can nail it in your marketing.

What is a call to action and why is it crucial in marketing?

What is a call to action and why is it crucial in marketing?

If you want your marketing efforts to have impact, you need to master the call to action. Here’s how it’s done.

Social proof: what is it and how to use it in marketing

Social proof: what is it and how to use it in marketing

Here’s what social proof is, and how you can harness it to grow your brand and increase the effectiveness of your sales.

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