Elevate your thinking

We’re learning new things every day and we want to share them with you. Over the years, we’ve built up a huge library of useful marketing tips, tricks and news. Check out our latest posts below:

7 ways to increase your landing page conversion rate

7 ways to increase your landing page conversion rate

Come with us as we give you a peak behind the curtain and let you in on the seven best ways to achieve landing page conversion. Even if you have zero...

What is brand positioning and how does it work?

What is brand positioning and how does it work?

Brand positioning is the process of placing your company in the mind of your customer. And this is why it must feature in your marketing strategy. Brand...

How content marketing supports digital marketing

How content marketing supports digital marketing

Content marketing has risen to become an essential part of every successful digital marketing campaign. Here’s how. You don’t need us to tell you...

What is affiliate marketing?

What is affiliate marketing?

Affiliate marketing is a way to earn money, in commissions, every time someone promotes a company’s products or services, and drives sales. Here’s...

What are the 4 Ps of marketing?

What are the 4 Ps of marketing?

The 4 Ps of marketing were developed in the 1960s and are still relevant today. Discover why the 4 Ps are crucial to your marketing mix. If Mad Men advertising...

What are distinctive brand assets and why do they matter?

What are distinctive brand assets and why do they matter?

Distinctive brand assets transform companies into globally recognisable brands – and this is why they’re so important. It’s a simple image of a...

A guide to digital marketing for property developers

A guide to digital marketing for property developers

Here are the ways digital marketing for property developers can help developers grow their business and increase sales. We know that when people decide...

Quick lesson: Abbreviations in digital marketing

Quick lesson: Abbreviations in digital marketing

Do you know your USP from your CPC? Digital marketing is full of abbreviations – and here’s a quick explainer. LOL, IDK if you’ve noticed, but...

LinkedIn advertising strategies you should be using

LinkedIn advertising strategies you should be using

LinkedIn Ads are becoming a popular option in the quest to find new leads and convert those ready for the next step.

5 digital marketing strategies to boost your business

5 digital marketing strategies to boost your business

Successful digital marketing campaigns are the ones that have strong and intelligent marketing strategies driving them. Digital marketing is the most...

How Facebook retargeting ads can increase your conversions

How Facebook retargeting ads can increase your conversions

Here’s how Facebook retargeting can be highly effective in converting interested consumers into paying customers. Remember when that pair of shoes...

Less is more: Why simple designs are more effective in marketing your brand

Less is more: Why simple designs are more effective in marketing your brand

When it comes to graphic design for your brand, simplicity is key. Discover how simple designs can help your business to cut through the clutter. Have...

B2B and B2C marketing: what’s the difference?

B2B and B2C marketing: what’s the difference?

Understanding the difference between B2B marketing and B2C marketing will lead to greater success in lead generation, conversion and ultimately sales. They...

Why SEO is crucial for successful content marketing

Why SEO is crucial for successful content marketing

It’s impossible for content to succeed without SEO, and vice versa. Here’s how you can unite your SEO and content strategy to achieve greater success. As...

5 tips for creating a robust content marketing strategy

5 tips for creating a robust content marketing strategy

Ad hoc content marketing will only get your brand so far. Follow these steps to create an effective content marketing strategy that achieves results. While...

How to set realistic marketing goals

How to set realistic marketing goals

It’s crucial for businesses to have clear, measurable objectives when setting their marketing goals. Here’s how to ensure your goal setting is achievable. There...

What are the 7 Ps of marketing?

What are the 7 Ps of marketing?

It’s called the seven Ps of marketing – and here’s how it can be applied to everything in your marketing mix. Back in the 1960s, when marketing...

How video can work in your marketing mix

How video can work in your marketing mix

How can you better leverage video and make it work as part of your marketing mix? Here’s an overview. Consumers and those who market to them move very...

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