The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

ABC launches $1m fund to boost podcast production

ABC launches $1m fund to boost podcast production

The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing...

Facebook launches Watch, a platform to share original video shows

Facebook launches Watch, a platform to share original video shows

It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that...

Micro-content: What it is and why you should include it in your marketing mix

Micro-content: what it is and why you should include it in your marketing mix

It’s a very serious and scientific-sounding word for an emerging kind of marketing that is actually very cool and effective: micro-content. Micro-content...

Choosing the right font for your design

Choosing the right font for your design

A lot of time can be spent on writing the right words, but an often overlooked element from non-designers is font choice. Whether you’re designing a...

Repetition is key: Why frequency makes your marketing effective

Repetition is key: Why frequency makes your marketing effective

Anyone who has struggled to remember someone’s name at a party knows that repetition is key to information recall. It’s the same with marketing –...

4 ways to generate fresh ideas for your content marketing

4 ways to generate fresh ideas for your content marketing

In the information-rich environment of the present day, content is king. But what do you do when you run out of ideas? Rather than let your blog or content...

Why your business should embrace virtual and augmented reality

Why your business should embrace virtual and augmented reality

Assemblo recently attended a presentation about how virtual reality (VR) and augmented reality (AR) are creating new opportunities for content marketing...

Using emojis as a design element

Using emojis as a design element

The digital world has progressed so rapidly over the past few years that you can now have an entire conversation via text or messenger using emojis. From...

How artificial intelligence (AI) will influence marketing

How artificial intelligence (AI) will influence marketing

We recently attended Firebrand Talent’s Put It To The Panel session in Melbourne that explored how AI is disrupting and enhancing marketing. While most...