The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

How to create an article or blog post publishing schedule

How to create an article or blog post publishing schedule

If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable. While...

What is a marketing persona and how can it refine your audience targeting?

What is a marketing persona and how can it refine your audience targeting?

When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses...

5 simple ideas for effective email segmentation

5 simple ideas for effective email segmentation

Splitting your email database into segmented lists allows for more personalised emails, resulting in better customer engagement. Is your business growing?...

3 tips for reviewing your marketing budget

3 tips for reviewing your marketing budget

When your marketing strategy reaches the end of its calendar year, it’s time to review your results and set your marketing budget for the year ahead. Setting...

How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks

How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks

Creating quality content is imperative for businesses and marketers today, as consumers face an indistinguishable sea of content. Speaking at a recent...

How to better reach your target audience

How to better reach your target audience

Taking a one-size-fits-all approach to your marketing can be costly and inefficient, so it’s crucial that you target the right audience. Your product...

How to develop effective marketing goals

How to develop effective marketing goals

Too often business owners focus solely on the day-to-day operations and fail to set effective marketing objectives that drive real growth. Carving out...

How using advanced data analytics can unveil what your customers want

How using advanced data analytics can unveil what your customers want

Advanced data analytical tools like heatmaps and live recordings can help businesses learn what their customers want in far greater detail than ever before. Customer...

What is the difference between content writing and content marketing?

What is the difference between content writing and content marketing?

Content writing and content marketing are often used interchangeably in the marketing world, but these two disciplines have slight differences. Content...

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