The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

What is the difference between content writing and content marketing?

What is the difference between content writing and content marketing?

Content writing and content marketing are often used interchangeably in the marketing world, but these two disciplines have slight differences. Content...

Why a SWOT analysis should be a key element of your marketing plan

Why a SWOT analysis should be a key element of your marketing plan

Whether you’re planning out your next marketing strategy or just getting started, a SWOT analysis is one of the most useful tools in your marketing...

How to republish an article for currency in SEO and search engines

How to republish an article for currency in SEO and search engines

We all know publishing new content helps websites perform well in search engine rankings, but did you know that republishing old content has its own rewards? Updating...

3 ways to write article headlines that dominate in SEO, social media and sales

3 ways to write article headlines that dominate in SEO, social media and sales

Headlines work harder than any other part of an article because they influence whether your audience reads your piece or skips onto something else. While...

How to identify your core product or service offering

How to identify your core product or service offering

Business owners often focus on what their core offering is, but history shows us that successful leaders start by asking why their business exists in...

How you can use content to test new markets and messages

How you can use content to test new markets and messages

If you have a new idea for your brand, why not create content about the concept to see what people think before investing the time and money? New ideas...

Why producing regular articles creates trust with your target audience

Why producing regular articles creates trust with your target audience

People trust experts, so one of the best ways your business can build trust with customers is to showcase your expertise through regular articles. Consumers...

What do Facebook’s privacy changes mean for marketers?

What do Facebook’s privacy changes mean for marketers?

Facebook has become an indispensable tool for today’s marketing professional, so what does the social media giant’s pivot to privacy mean for marketers? Facebook...

How retargeting can help you leverage the existing content on your website

How retargeting can help you leverage the existing content on your website

Retargeting is a sure-fire way to keep your brand front of mind after potential customers have left your website, so why not use your content to lure...

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