The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

Why you’re using Instagram the wrong way to market your business

Why you’re using Instagram the wrong way to market your business

Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s...

Four-day work week boosts staff work-life balance at Assemblo

Four-day work week boosts staff work-life balance at Assemblo

As the business community debates the merits of this four-day work week, the team at Assemblo have discovered many benefits to this modern way of working. Assemblo...

How running variants of ads can refine your marketing messaging

How running variants of ads can refine your marketing messaging

If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with your audience. We...

The dangers of only focusing on social media for marketing your business

The dangers of only focusing on social media for marketing your business

Social media has fundamentally changed the way businesses reach customers, whether it’s raising awareness of a brand or promoting a new product or special...

How to create an article or blog post publishing schedule

How to create an article or blog post publishing schedule

If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable. While...

What is a marketing persona and how can it refine your audience targeting?

What is a marketing persona and how can it refine your audience targeting?

When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses...

5 simple ideas for effective email segmentation

5 simple ideas for effective email segmentation

Splitting your email database into segmented lists allows for more personalised emails, resulting in better customer engagement. Is your business growing?...

3 tips for reviewing your marketing budget

3 tips for reviewing your marketing budget

When your marketing strategy reaches the end of its calendar year, it’s time to review your results and set your marketing budget for the year ahead. Setting...

How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks

How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks

Creating quality content is imperative for businesses and marketers today, as consumers face an indistinguishable sea of content. Speaking at a recent...

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