The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

Social media advertising is ‘grossly underpriced’, Gary Vaynerchuk tells Melbourne crowd

Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table”...

Good content is powerful

Why good content is so powerful in your digital marketing mix

Content has become an integral part of modern-day marketing strategies. But how can it create value and grow business? Read on to find out.

Why your business should build an email database

Why your business should build an email database

Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve...

When should I hire a digital marketing agency?

When should I hire a digital marketing agency?

It can be tricky to know when it is the right time to outsource your digital marketing, but doing so could be the key to growing your business. Truth is,...

ABC launches $1m fund to boost podcast production

ABC launches $1m fund to boost podcast production

The ABC has announced a $1 million boost to its podcast production, aimed at supporting emerging community-based podcasters, while at the same time increasing...

Facebook launches Watch, a platform to share original video shows

Facebook launches Watch, a platform to share original video shows

It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that...

Micro-content: What it is and why you should include it in your marketing mix

Micro-content: what it is and why you should include it in your marketing mix

It’s a very serious and scientific-sounding word for an emerging kind of marketing that is actually very cool and effective: micro-content. Micro-content...

Choosing the right font for your design

Choosing the right font for your design

A lot of time can be spent on writing the right words, but an often overlooked element from non-designers is font choice. Whether you’re designing a...

Repetition is key: Why frequency makes your marketing effective

Repetition is key: Why frequency makes your marketing effective

Anyone who has struggled to remember someone’s name at a party knows that repetition is key to information recall. It’s the same with marketing –...

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