The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

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How streaming video and influencers are changing marketing

Video streaming has become part of our every day life. Video is used to view webinars, learn life ‘hacks’, and watch Academy Awards stuff ups. And...

How to use typographic hierarchy in content design

How to use typographic hierarchy in content design

Typographic hierarchy is a way of designing text-based content with the highest level of readability in mind. As with all good design, you don’t even...

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook is taking a stand against fake news stories and hoaxes shared on the social media platform. The move comes in response to the 2016 US election,...

Give it time: Why you need to give your marketing a chance to work

You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your...

3 takeaways from #digitalks: How to connect and drive social to sales

3 takeaways from #digitalks: How to connect and drive social to sales

We attended Firebrand Talent’s recent #digitalks event where international business leader and Digivizer cofounder Emma Lo Russo presented the seminar...

Why branding and good design is important

Why branding and good design is important

Aside from good customer service, how else can you ensure your clients have a positive experience with your product or service? Having a clear brand and...

2017 social media engagement checklist

Our 2017 social media engagement checklist

Social media is a noisy and busy space but with some effort you can engage and connect with an audience and help build awareness of your brand. Social...

Santa uses social media to determine who is naughty or nice

Santa uses social media to determine who is naughty or nice

Santa Claus has changed the way he populates his annual naughty or nice list, and people’s social media behaviour will now determine whether they receive...

Holiday reading: 5 of Assemblo’s favourite marketing books

Holiday reading: 5 of Assemblo’s favourite marketing books

Looking for some books to read over the summer to up your marketing game in 2017? We quizzed the Assemblo crew for their top picks for marketing books...