The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

4 ways to generate fresh ideas for your content marketing

4 ways to generate fresh ideas for your content marketing

In the information-rich environment of the present day, content is king. But what do you do when you run out of ideas? Rather than let your blog or content...

Why your business should embrace virtual and augmented reality

Why your business should embrace virtual and augmented reality

Assemblo recently attended a presentation about how virtual reality (VR) and augmented reality (AR) are creating new opportunities for content marketing...

Using emojis as a design element

Using emojis as a design element

The digital world has progressed so rapidly over the past few years that you can now have an entire conversation via text or messenger using emojis. From...

How artificial intelligence (AI) will influence marketing

How artificial intelligence (AI) will influence marketing

We recently attended Firebrand Talent’s Put It To The Panel session in Melbourne that explored how AI is disrupting and enhancing marketing. While most...

Choosing the right social media platform for your audience

Choosing the right social media platform for your brand

When it comes to selecting the social media platforms you’ll use for your business, it’s valuable to begin with those that are best suited to the audience...

What is the Net Promoter Score (NPS) and how does it help measure a brand’s success?

What is a Net Promoter Score (NPS) and how does it measure a brand’s success?

Do you measure the Net Promoter Score (NPS) of your brand? If you haven’t heard of NPS before, you may be thinking it just sounds like more marketing...

How to identify your brand’s target audience

How to identify your brand’s target audience

One of the basics of marketing is identifying your target audience. By clearly defining your target customer or niche, you can then move to figuring out...

3 ways your marketing can assist your sales process

3 ways your marketing can assist your sales process

Marketing and sales fit together like Michael Bolton and his mullet. Sure, individually they’re pretty good – Michael’s got a decent voice, and mullets...

Why it's crucial to create trust in your marketing

Why it’s crucial to create trust in your marketing

When it comes to marketing your brand or business, and subsequently connecting with potential customers, there are few things more valuable than creating...