The Assemblo Marketing Blog

Check out our latest articles for useful guides, tips, digital trends and other marketing news.

Online video advertising spend to soar, influenced by mobile

Online video advertising spend to soar, influenced by mobile

Advertisers will be spending more on video advertising next year than ever before, due to an increase in consumption of video on mobile devices. According...

6 easy fixes to dramatically improve your website for effective digital marketing

6 easy fixes to dramatically improve your website for effective digital marketing

Sure, you’ve got a great website; it’s performing well – but did you know there are steps you can take today to boost its performance? Here are six...

What’s the difference between sales and marketing?

What’s the difference between sales and marketing?

If the structure of some businesses is anything to go by, you could be forgiven for thinking that sales and marketing departments are the Siamese twins...

There’s no magic figure that guarantees marketing success, but three questions will tell you what the best budget is for your business.

How to set an effective annual marketing budget for your business

In the quest to build a solid, profitable and sustainable business, companies tend to fall into two camps: they skimp on the marketing budget or they throw...

Should you hire a marketing manager or a marketing agency?

Should you hire a marketing manager or a marketing agency?

Whatever your business type or size, in order to be successful it will need to be marketed. And it won’t be long before you’re hit with the big decision:...

Why you should advertise your business in niche publications

Why you should advertise your business in niche publications

Sales reps from major newspapers and magazines will happily tell you why you should spend your business advertising dollars on their publications. Their...

How to market in the renewables and sustainability industry

How to market in the renewables and sustainability industry

Renewable energy and sustainability companies need to understand the importance of marketing to stand out in a crowded space.

What’s your unique selling proposition and why should your customer care?

For every business there are countless others offering a similar service or product. Here's why a unique selling proposition matters.

How to track where your visitors are coming from with Google custom campaigns (UTM code)

How to track where your visitors are coming from with Google custom campaigns (UTM code)

Have you heard the saying “information is power”? Well it’s never truer than when you’re talking about marketing campaigns. And did you know, there’s...

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