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What are the 7 Ps of marketing?

What are the 7 Ps of marketing?

It’s called the seven Ps of marketing – and here’s how it can be applied to everything in your marketing mix. Back in the 1960s, when marketing...

How video can work in your marketing mix

How video can work in your marketing mix

How can you better leverage video and make it work as part of your marketing mix? Here’s an overview. Consumers and those who market to them move very...

10 effective e-commerce marketing strategies for businesses

10 effective e-commerce marketing strategies for businesses

When it comes to e-commerce, standing out from the crowd is less about dollars spent and more about having the right strategy. Here are our top 10 tips. If...

How print collateral can complement your digital marketing

How print collateral can complement your digital marketing

Print collateral remains an important part of your marketing mix, and even works to support your digital strategy. Here’s how. Like fondue, legwarmers,...

5 key marketing trends for 2021 you need to know

5 key marketing trends for 2021 you need to know

With 2021 upon us, pivoting digitally and following marketing trends isn’t a luxury – it’s the difference between success and failure. Nationwide...

Here’s how Apple’s iOS 14 update may affect your marketing

Here’s how Apple’s iOS 14 update may affect your marketing

The policy changes Apple announced as part of their iOS 14 update will significantly affect advertisers and marketers. Here’s what you need to know. In...

What are the benefits of digital marketing?

What are the benefits of digital marketing?

Digital marketing efforts are key to achieving business growth and increased sales. Discover the ways in which digital marketing can boost your brand. Anyone...

What is branded content marketing?

What is branded content marketing?

When done correctly, branded content creates true connection on an emotional level. Here’s how it works in your marketing mix. Most of us would agree...

How ad hoc marketing can negatively impact your business

How ad hoc marketing can negatively impact your business

Ad hoc or occasional marketing, without a proper strategy, is doing your business more harm than good. Here’s why.

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