Elevate your thinking

We’re learning new things every day and we want to share them with you. Over the years, we’ve built up a huge library of useful marketing tips, tricks and news. Check out our latest posts below:

Brand perception: what is it and why does it matter?

Brand perception: what is it and why does it matter?

Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much. Anyone who has made a Netflix...

How to set SMART goals for marketing

How to set SMART goals for marketing

As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.  If you haven’t heard...

What is brand experience?

What is brand experience?

Brand experience refers to the way a consumer feels when interacting with your brand. Here’s how you can nail it in your marketing.

What is a call to action and why is it crucial in marketing?

What is a call to action and why is it crucial in marketing?

If you want your marketing efforts to have impact, you need to master the call to action. Here’s how it’s done.

Social proof: what is it and how to use it in marketing

Social proof: what is it and how to use it in marketing

Here’s what social proof is, and how you can harness it to grow your brand and increase the effectiveness of your sales.

5 sure-fire ways to increase your website conversion rate

5 sure-fire ways to increase your website conversion rate

There are a few simple steps you can do right now to dramatically increase your website conversion rate. Here’s what you need to know. The most frustrating...

5 new Instagram features marketers should be using

5 new Instagram features marketers should be using

Instagram has changed some of its features which may influence how you use the platform as a marketing tool. Here’s what you need to know. Some of...

How to supercharge your SEO success in 2022

How to supercharge your SEO success in 2022

There are a few tricks that can really supercharge your SEO and put you ahead of your competitors. Try these tips. Whether you draw up a detailed over-arching...

What is brand awareness and how do you build it?

What is brand awareness and how do you build it?

It’s that most desirable of marketing aspirations, when with just a glimpse of your brand, a person knows who you are and what you offer. There’s...

Why email newsletters EDMs are crucial in your marketing mix

Why email newsletters (EDMs) are crucial in your marketing mix

Email newsletters (EDMs), continue to be streets ahead of other digital marketing assets as an effective, cheap and easy way to target customers.

What is a social media strategy and why is it important?

What is a social media strategy and why is it important?

Truth is, the most effective social media campaigns owe their success to the strategy that sits behind them.

AI in marketing: how marketers can benefit from artificial intelligence

AI in marketing: how marketers can benefit from artificial intelligence

Businesses big and small are discovering that artificial intelligence marketing can significantly boost campaigns and grow profits. Here’s how it works. Go...

Lead generation: 5 genius ways to create new leads for your business

Lead generation: 5 genius ways to create new leads for your business

Learning to stand out in a noisy crowd can be tricky, but here are five sure-fire ways to increase leads for your business. If you’ve been to a fruit...

How to start (and build) an online community

How to start (and build) an online community

Online communities can be a powerful addition to the marketing mix, where you engage with customers on a one-on-one basis in real time. Back in the day,...

A guide to marketing for finance companies

A guide to marketing for finance companies

Here’s an insight into how financial firm marketing works, and what you need to do to get started on your marketing strategy. No matter what industry...

How to create a digital strategy for your business

How to create a digital strategy for your business

The digital space offers so many marketing opportunities, but to effectively leverage them requires a well-planned strategy. The online space has created...

A beginner’s guide to website title tags and meta descriptions

A beginner’s guide to website title tags and meta descriptions

Your title tags and meta descriptions are what people see when they search for a topic – and this is why they shouldn’t be ignored. Did you know...

Video is best: How Facebook video ads can double your conversions

Video is best: How Facebook video ads can double your conversions

Videos are entertaining, informative, and require minimal effort to consume. That’s why they’re proving to be effective in social media advertising. After...

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