Assemblo
Published November 14, 2019
How to create an article or blog post publishing schedule
If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable. While...
Assemblo
Published October 24, 2019
What is a marketing persona and how can it refine your audience targeting?
When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses...
Assemblo
Published October 17, 2019
5 simple ideas for effective email segmentation
Splitting your email database into segmented lists allows for more personalised emails, resulting in better customer engagement. Is your business growing?...
Assemblo
Published October 10, 2019
3 tips for reviewing your marketing budget
When your marketing strategy reaches the end of its calendar year, it’s time to review your results and set your marketing budget for the year ahead. Setting...
Assemblo
Published September 26, 2019
How to unlock content demand in a new era of marketing – 3 takeaways from #digitalks
Creating quality content is imperative for businesses and marketers today, as consumers face an indistinguishable sea of content. Speaking at a recent...
Assemblo
Published September 19, 2019
How to better reach your target audience
Taking a one-size-fits-all approach to your marketing can be costly and inefficient, so it’s crucial that you target the right audience. Your product...
Assemblo
Published September 12, 2019
How to develop effective marketing goals
Too often business owners focus solely on the day-to-day operations and fail to set effective marketing objectives that drive real growth. Carving out...
Assemblo
Published August 26, 2019
How using advanced data analytics can unveil what your customers want
Advanced data analytical tools like heatmaps and live recordings can help businesses learn what their customers want in far greater detail than ever before. Customer...
Assemblo
Published August 15, 2019
What is the difference between content writing and content marketing?
Content writing and content marketing are often used interchangeably in the marketing world, but these two disciplines have slight differences. Content...