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Voice search marketing: what it is and why do marketers need to know about it?

Here’s some voice search optimisation tactics you can use right now to make sure your business comes out on top of voice searches.

Forget jet packs and teleportation, when we were young, voice commands seemed like the ultimate in futuristic technological advancement.

We were sure that by the time we became adults, we’d just have to ask a question or give a command, and a robot would respond to it.

“What’s the weather going to be like today?” we’d ask and be given information that would inform our clothing decisions; “Where’s the nearest service station?” would tell us where we should go; “Call mum” and our phones would instantly connect us.

Given we’re still waiting on our jet packs (c’mon guys, how hard can it be?), it’s awesome that we now live in a world where voice searches and commands are part of our daily lives. Practically all our devices now have the option for voice-activated searches.

For marketers, the rise in voice searches means we need to change the way we digitally market our businesses and products.

Here’s some voice search optimisation tactics you can use right now to make sure your business comes out on top of voice searches.

What is voice search marketing?

Voice search marketing is the practice of targeting marketing to the specific requirements of voice searches.

Voice searches are internet searches prompted by voice commands, such as questions made to Siri, Alexa or Google via a device.

The rapid increase in the use of voice search is generally due to convenience; of not having to type, or being able to search hands-free while doing other things.

Why has voice search become so important?

Put simply: more and more people are searching the internet using voice. A recent study by PWC found that 72 per cent of people who know about voice search use it regularly.

If your customers are using voice search, you need to be across voice search optimisation.

Why do marketers need to be aware of voice search?

Just as there are certain SEO requirements to rank high in search queries typed into a search engine, there are particular SEO elements required to rank highly in voice searches.

If your SEO strategy focuses solely on typed searches, you’re missing out on a lot of marketing opportunities.

Making sure that voice search marketing is part of your marketing strategy means you will more readily be found by customers.

Voice search optimisation necessitates a rethink of our marketing content and doing things a little differently.

How to incorporate voice search optimisation into your marketing

Here are some things you can start doing straight away to get started on your voice search marketing plan.

  1. Use natural language and phrases that mirror the way people ask questions. This is usually more casual language. Also, don’t forget to use long-tail keywords.
  2. Optimise for local search by making sure that your business’ location information is accurate and up to date.
  3. Make sure your content is easily accessible, especially your contact information, across all your platforms.
  4. Prioritise mobile search. Many voice searches are performed on mobile devices, so it’s important to make sure that your website is mobile-friendly.

Speak to the marketing experts

SEO is crucial to building your brand and growing your business, and the team at Assemblo are experts in all types of SEO, as part of a comprehensive marketing mix.

Assemblo is a full-service marketing agency based in Melbourne. To find out how we can get your business in front of more customers when they’re looking for you, give us a call on (03) 9079 2555 or send us a note via the contact form below.

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