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Holiday reading: 5 of Assemblo’s favourite marketing books

Looking for some books to read over the summer to up your marketing game in 2017?

We quizzed the Assemblo crew for their top picks for marketing books – check out what made the shortlist.

1. Purple Cow by Seth Godin

Steve, Assemblo’s Head Strategy Director, picks this as his top marketing book.

Seth Godin has written eighteen bestsellers, but Purple Cow catapulted him onto the global stage as a true marketing genius with a remarkably simple new metaphor for the millennium.

Ditching the old ‘P’s’ of marketing and instead separating all business and product marketing into a simple choice between being remarkable (the Purple Cow of the title) or not, Godin uses numerous relevant and iconic examples of remarkable marketing successes.

Buy it here.

2. Content Machine by Dan Norris

Sharon, Assemblo’s Content Manager, credits much of her content marketing nous to this excellent book.

If you’ve ever wondered where to find the basics of content marketing and an easy explanation as to how it all works, this book is for you.

As Assemblo’s chief content wrangler, Sharon says this book is helpful for anyone looking to focus on quality content production.

The book outlines the biggest mistakes made by content marketers and takes you through the steps on how to create a high-growth business from focusing on content – no advertising budget necessary.

Buy it here.

3. Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

James, Account and New Business Director at Assemblo, chose this book for what it teaches about the unwritten rules of sales marketing.

With concise and fun chapters that cover every element of sales marketing including branding, pricing, naming and retaining, this book is written in an entertaining and succinct style.

Grab this book if you work in any area of a service-based business and learn how to turn prospects into clients and keep them.

Buy it here. 

4. Characters by Stephen Banham

Simon, Assemblo’s Account Executive, loves this book by Melbourne writer Stephen Banham, which tells the story of Melbourne through its signage and typography.

If you’re at all interested in how signage and branding can tell a marketing story, this book will lead you through some of Melbourne’s most iconic placemarks and typography. How could a sign inspire a crime? Read this book and see.

Buy it here.

5. Don’t Make Me Think by Steve Krug

Alex, our Developer whiz at Assemblo, calls this book a web design ‘must-read’.

This bible of web usability simplifies the sole purpose of design: don’t make the user think. Jam-packed full of useful tips, this is the perfect book for anyone looking at marketing through user experience.

Measuring your web presence by the ideas presented in this book sets a great benchmark and can be used as a reference tool and handy guide.

Buy it here. 

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