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The Marketing Academy launches in Australia

Wednesday saw the launch of the Australian arm of UK-based  non-profit organisation, The Marketing Academy.

As part of their launch, The Marketing Academy are offering 30 places in a free, nine month program aimed at the best emerging leadership talent in Marketing, Media and Advertising. The goal is to develop the next generation of CMOs, to increase the number of marketers at board level and in CEO positions.

The program runs from February to October 2015 with participants gaining access to the industry’s greatest minds to develop their leadership and higher level business skills. Delegates will take part in one-on-one mentoring, lectures, leadership development, residential ‘Boot Camps’ and executive coaching.

Their ‘Australia Leaders Programme’ includes some great names, Philip Earl, EVP Activision, Matthew Melhuish, CEO of Enero Group, Tony Phillips, CMO Woolworths, Matthew Tapper, National Marketing Director, LionCo, David Scribner, Head of Virgin Mobile, Vittoria Shortt, CMO, Commonwealth Bank, Ed Smith, CMO, Foxtel, John Steedman, Chariman, GroupM, and Inese Kingsmill, Director of Corporate Marketing, Telstra.

The Marketing Academy, a not for profit organisation, has been operating in the United Kingdom for the last five years. Their program boasts great results in the UK, since graduating from their respective UK programs all of the 120 alumni have been promoted, 16 have become Marketing or Board Directors and nine are CEO’s. All attribute the program to making them better leaders.

The Marketing Academy are offering 30 places in a free, nine month program aimed at the best emerging leadership talent in Marketing, Media and Advertising.

The Australian program, sponsored by Commonwealth Bank, News Corp, Google and Foxtel, is aimed at the high flyers who will benefit from being nurtured by the entire industry. Would be candidates can be nominated by their bosses, and will then be run through a strict selection criteria.

It will be interesting to see the long term impacts of another industry body, considering it’s a pretty crowded space in Australia (CommsCouncil, MFA, ADMA, AAMA. IAB, AMI), but it looks like their program will be a great addition to growing local talent and keeping our talent in Australia.

You can find out more at their website.

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