Articles tagged with: story

What is tone of voice in marketing and why is it important?

What is tone of voice in marketing and why is it important?

Tone of voice describes how you communicate with your customers, and it has a specific role in marketing. Here’s what you need to know.

How to create trust in your marketing

How to create trust in your marketing

Learn to build trust in your marketing with these five expert strategies, ensuring lasting customer loyalty and a distinct edge in the market.

How to humanise your brand

How to humanise your brand

It should come as no surprise that one of the most effective ways of marketing a brand is to humanise it. Here’s how it can be done.

Indirect marketing: what is it and how does it work?

Indirect marketing: what is it and how does it work?

Indirect marketing involves no hard selling, no promotional codes, and no one-time offers. So how does it work? Read on to find out.

Direct marketing: what is it and how does it work?

Direct marketing: what is it and how does it work?

Direct marketing describes marketing activities that speak straight to a person with a strong call to action, and leads to breathtaking results.

Short-form video: How to capitalise on marketing’s biggest trend

Short-form video: How to capitalise on marketing’s biggest trend

There’s a new kid on the block and he’s boosting sales and brand awareness on a scale rarely seen in marketing. His name is short-form video.

Social media shopping: what is it, how does it work?

Social media shopping: what is it, how does it work?

Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.

AI analytics: How it’s transforming marketing

AI analytics: How it’s transforming marketing

There’s one area of AI that marketers are enthusiastically embracing because of how it can support marketing strategies and campaigns.

Is SEO or content more important in digital marketing?

Is SEO or content more important in digital marketing?

SEO and content marketing are both essential in an effective marketing strategy but are the most powerful when they work together. Here’s why.

How sales and marketing support each other

How sales and marketing support each other

Sales and marketing are two very different activities, but they work together to support each other. Here’s how.

What is omni-channel marketing?

What is omni-channel marketing?

Omni-channel marketing is an integrated marketing technique that generates leads and moves customers through the buying cycle. Here’s how it works.

These are the top marketing trends for 2023, according to global marketers

These are the top marketing trends for 2023, according to global marketers

An industry report shares insights from global marketers and broken down the marketing trends and winning tactics brands should focus on.

How to turn customers into brand advocates

How to turn customers into brand advocates

Brand advocates are happy customers who like telling others about your products and services – and they can significantly boost your bottom line.

What is retail marketing and why is it important?

What is retail marketing and why is it important?

When it comes to the world of marketing for retail precincts, there is a very precise art to retail marketing. Here’s what you need to know.

Why traditional marketing is still important for retail precincts

Why traditional marketing is still important for retail precincts

Retail precincts understand that traditional marketing tactics haven’t just stood the test of time – they elevate their digital marketing.

Data analytics in marketing: what it is and why it matters

Data analytics in marketing: what it is and why it matters

Data analytics is often viewed as the most eye-watering dull job in the world. Yet, data analytics is the secret superhero of marketing.

What is a content marketer?

What is a content marketer?

Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi

SEO hacks: What are backlinks and how do they improve your search results?

SEO hacks: What are backlinks and how do they improve search results?

Obtaining high quality backlinks is an important part of an SEO strategy, increasing your search rankings, growing brand awareness, and driving traffic...

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