Articles tagged with: blog

Short-form video: How to capitalise on marketing’s biggest trend

Short-form video: How to capitalise on marketing’s biggest trend

There’s a new kid on the block and he’s boosting sales and brand awareness on a scale rarely seen in marketing. His name is short-form video.

Social media shopping: what is it, how does it work?

Social media shopping: what is it, how does it work?

Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.

AI analytics: How it’s transforming marketing

AI analytics: How it’s transforming marketing

There’s one area of AI that marketers are enthusiastically embracing because of how it can support marketing strategies and campaigns.

Is SEO or content more important in digital marketing?

Is SEO or content more important in digital marketing?

SEO and content marketing are both essential in an effective marketing strategy but are the most powerful when they work together. Here’s why.

How sales and marketing support each other

How sales and marketing support each other

Sales and marketing are two very different activities, but they work together to support each other. Here’s how.

What is omni-channel marketing?

What is omni-channel marketing?

Omni-channel marketing is an integrated marketing technique that generates leads and moves customers through the buying cycle. Here’s how it works.

These are the top marketing trends for 2023, according to global marketers

These are the top marketing trends for 2023, according to global marketers

An industry report shares insights from global marketers and broken down the marketing trends and winning tactics brands should focus on.

How to turn customers into brand advocates

How to turn customers into brand advocates

Brand advocates are happy customers who like telling others about your products and services – and they can significantly boost your bottom line.

What is retail marketing and why is it important?

What is retail marketing and why is it important?

When it comes to the world of marketing for retail precincts, there is a very precise art to retail marketing. Here’s what you need to know.

Why traditional marketing is still important for retail precincts

Why traditional marketing is still important for retail precincts

Retail precincts understand that traditional marketing tactics haven’t just stood the test of time – they elevate their digital marketing.

Data analytics in marketing: what it is and why it matters

Data analytics in marketing: what it is and why it matters

Data analytics is often viewed as the most eye-watering dull job in the world. Yet, data analytics is the secret superhero of marketing.

What is a content marketer?

What is a content marketer?

Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi

SEO hacks: What are backlinks and how do they improve your search results?

SEO hacks: What are backlinks and how do they improve search results?

Obtaining high quality backlinks is an important part of an SEO strategy, increasing your search rankings, growing brand awareness, and driving traffic...

How to create a marketing calendar for a retail association

How to create a marketing calendar for a retail association

Marketing calendars allow a retail association to plan effectively and maximise every marketing opportunity. Here's how.

How a time tracking tool improves the price of your product or service

How a time-tracking tool improves the price of your product or service

With price being a vital aspect of marketing, a time-tracking tool gives you a full picture of what’s involved in the pricing of your goods or service

Twitter algorithm change: what it means for marketers

Twitter algorithm change: what it means for marketers

Twitter’s algorithm changes will significantly change the way marketing is conducted on the social media platform. Here’s what you need to know.

Keywords 101: what are they and how are they used in marketing?

Keywords 101: what are they and how are they used in marketing?

When you’re marketing your business, it’s essential to know how keywords work. Here’s what you need to know.

SEO hacks: 7 simple ways to build links for local SEO

SEO hacks: 7 simple ways to build links for local SEO

Customers have a desire to shop locally – and if you’re a business owner, you want to be found locally. Here’s how you can improve your local SEO.

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