Articles: Guides

Get the latest tips and techniques from our strategists and marketers on the ground. We're always looking to pass on the lessons we've learned for you. You can see all our articles here.

How to enhance your e-commerce offering in a coronavirus economy

How to enhance your e-commerce offering in a coronavirus economy

While many businesses have shifted to e-commerce solutions during the COVID-19 pandemic, there are some extra things they can do to enhance their offering. Businesses...

How small businesses can move their physical store online

How small businesses can move their physical store online

If you’re planning to move your physical store online, then make sure your e-commerce store meets your specific needs and outperforms the competition. Small...

Our digital marketing checklist for businesses affected by COVID-19

Our digital marketing checklist for businesses affected by COVID-19

Most businesses have been disrupted by the COVID-19 outbreak, however there are some simple digital marketing tasks that will keep your customers in the...

How to improve your ranking: 4 easy ways to boost your website’s SEO header

Improve your ranking: 4 easy ways to boost your website’s SEO

Getting your website to rank on the first page of Google’s search results is a big deal, so it’s critical to improve your search engine optimisation...

Marketing vs advertising: What’s the difference and how can they work together?

Marketing vs advertising: What’s the difference and how can they work together?

Marketing and advertising are often considered the same thing, but understanding their differences allows businesses to effectively promote themselves

5 easy ways to boost your digital marketing activity

5 easy ways to boost your digital marketing activity

With so many ways to promote your business, how do you know which tools and techniques are best to boost your digital marketing activity? Whether it’s...

3 ways email marketing automation has helped businesses succeed

3 ways email marketing automation has helped businesses succeed

Automation has often been seen as taking something out of your hands to make life easier – and email marketing automation does just that.

6 easy fixes to dramatically improve your website for effective digital marketing

6 easy fixes to dramatically improve your website for effective digital marketing

Sure, you’ve got a great website; it’s performing well – but did you know there are steps you can take today to boost its performance? Here are six...

There’s no magic figure that guarantees marketing success, but three questions will tell you what the best budget is for your business.

How to set an effective annual marketing budget for your business

In the quest to build a solid, profitable and sustainable business, companies tend to fall into two camps: they skimp on the marketing budget or they throw...

Why you should advertise your business in niche publications

Why you should advertise your business in niche publications

Sales reps from major newspapers and magazines will happily tell you why you should spend your business advertising dollars on their publications. Their...

How to market in the renewables and sustainability industry

How to market in the renewables and sustainability industry

Renewable energy and sustainability companies need to understand the importance of marketing to stand out in a crowded space.

How to track where your visitors are coming from with Google custom campaigns (UTM code)

How to track where your visitors are coming from with Google custom campaigns (UTM code)

Have you heard the saying “information is power”? Well it’s never truer than when you’re talking about marketing campaigns. And did you know, there’s...

Here’s why you should always use A/B testing (split testing)

Here’s why you should always use A/B testing (split testing)

You’ve got a great idea for an article, social media post or ad campaign and you have a hunch that it could be successful. But you don’t have any data...

6 ways to grow your email database

6 ways to grow your email database

Email marketing is a high-impact, low-cost way to communicate directly to people who are interested and committed to your brand. So, building your email...

Capture your customer: How to market at every stage of the buying cycle

Capture your customer: How to market at every stage of the buying cycle

In a world where we are increasingly spending time online, brands need to meet their customers’ needs at every point of their buying cycle. Engaging...

2017 social media engagement checklist

Our 2017 social media engagement checklist

Social media is a noisy and busy space but with some effort you can engage and connect with an audience and help build awareness of your brand. Social...

Building SEO backlinks with content

Content marketing series: Building SEO backlinks with original content

Welcome to the final part of our content marketing series about articles and the incredible value they provide to a business when incorporated in its marketing...

Social media and content

Content marketing series: Articles and social media – the killer combo

Welcome to part three of our content marketing series. So far, we have explored how blogs can turn prospects into paying customers, and how they can help...

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