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How to enhance your e-commerce offering in a coronavirus economy

While many businesses have shifted to e-commerce solutions during the COVID-19 pandemic, there are some extra things they can do to enhance their offering.

Businesses big and small have closed their doors due to COVID-19, however e-commerce is providing owners with creative solutions to continue trading.

The closure of brick-and-mortar stores as a result of stay-at-home and social distancing restrictions has had a profound impact on communities around the country.

However, there are ways for retailers and businesses to adapt and continue to operate without breaking the rules.

Why not try one of the following ideas for your business:

Offer click and collect

Many larger businesses have offered ‘click and collect’ services for some time, however this is an ideal time for smaller businesses to do the same.

Click and collect means customers can peruse your website, place their order online or over the phone, and then pick up their products from your store or collection lockers.

Provide home delivery

While many food shops have offered takeaway and home delivery services for years, other niche retailers and businesses have steered clear.

Now is the perfect time for small businesses to consider home delivery services, regardless of their product range.

Why not consider free or reduced delivery rates for local customers – it’s a great way to continue making sales and build those all-important customer relationships.

Include gift wrapping

Giving a present for someone’s birthday or anniversary has become exponentially harder under the COVID-19 restrictions.

This is a great opportunity for businesses to take the hassle out of gift giving by wrapping presents and adding a card with a customised message on behalf of customers.

Create DIY recipe boxes

If you’re a restaurant, cafe or specialty food store, then consider selling your produce and recipes together in a bundle.

People have never been so interested in cooking new and exotic dishes, so give them a helping hand with pre-prepared ingredients and easy to follow instructions.

It’s a great way to give customers the opportunity to enjoy a cooking experience at home while keeping your brand front of mind.

Make a bundle

With many families working and learning from home these days, parents are desperate for activities to keep their kids entertained.

Specialty stores could offer pre-made ‘iso survival kits’ or gift packs with puzzles, books, boardgames and anything else to keep children engaged.

Bundles aren’t limited just to the kids though – retailers might want to create bundles with novels, sweet treats, and other products to help adults through self-isolation too.

Hold a video consultation

If you’re a service-based business, then you should definitely look at holding your business meetings and consultations via video conferencing software.

Sure, video conferencing isn’t exactly the same as a face-to-face meeting, but it’s pretty close.

There are a wide range of video conferencing options to choose from, including Zoom, Google Hangouts, Microsoft Teams, and more.

Assemblo can help with digital solutions

We know it’s a difficult time for business, especially small businesses that depended on customers walking through their doors before the restrictions took effect.

However, there are still ways for traders to continue operating, even if it’s unlike anything you’ve done before.

While we can’t deliver your bundles for you, we do offer cutting-edge marketing services and digital solutions to help you navigate business in the time of coronavirus.

As a full-service marketing agency based in Melbourne, Assemblo offers a range of skills and services to run effective digital and traditional marketing campaigns for clients.

To find out how our team can support your business, give us a call on (03) 9079 2555 or drop us a note via the contact form below.

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