Articles: Digital Advertising

Everything digital advertising. Adwords, banner ads, display, landing pages, video, remarketing, and more. If it's digital and it's paid, it's here. You can see all our articles here.

LinkedIn advertising strategies you should be using

LinkedIn advertising strategies you should be using

LinkedIn Ads are becoming a popular option in the quest to find new leads and convert those ready for the next step.

How Facebook retargeting ads can increase your conversions

How Facebook retargeting ads can increase your conversions

Here’s how Facebook retargeting can be highly effective in converting interested consumers into paying customers. Remember when that pair of shoes...

Here’s how Apple’s iOS 14 update may affect your marketing

Here’s how Apple’s iOS 14 update may affect your marketing

The policy changes Apple announced as part of their iOS 14 update will significantly affect advertisers and marketers. Here’s what you need to know. In...

What is programmatic advertising and how does it work?

What is programmatic advertising and how does it work?

There is still a lot of confusion surrounding what programmatic advertising is and how it works. In this article, we break it down. If you’ve heard...

The benefits of bidding on your own brand in AdWords

The benefits of bidding on your own brand in AdWords

If you want to level up your website’s SEO performance, then you should start running a pay per click (PPC) advertising campaign on your brand name. It...

How running variants of ads can refine your marketing messaging

How running variants of ads can refine your marketing messaging

If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with your audience. We...

Geo-targeted advertising

Geo-marketing: Targeting audiences with location-based advertising

Location-based marketing, also known as geo-marketing, is constantly evolving thanks to technological advances and the rapid uptake of smartphones over...

Agile advertising: How digital marketing informs your campaigns cheaper and faster

Agile advertising: How digital marketing informs your campaigns cheaper and faster

You probably already know that digital advertising can be a powerful tool when reaching highly targeted audiences in real time, but did you know that digital...

How digital marketing helps local government increase their reach and efficiency

How digital marketing helps government increase their reach and efficiency

Digital marketing offers government departments the perfect solution, allowing them to fulfil marketing activities in an affordable and timely manner.

Here’s why you should always use A/B testing (split testing)

Here’s why you should always use A/B testing (split testing)

You’ve got a great idea for an article, social media post or ad campaign and you have a hunch that it could be successful. But you don’t have any data...

Capture your customer: How to market at every stage of the buying cycle

Capture your customer: How to market at every stage of the buying cycle

In a world where we are increasingly spending time online, brands need to meet their customers’ needs at every point of their buying cycle. Engaging...

Why your business should build an email database

Why your business should build an email database

Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve...

Give it time: Why you need to give your marketing a chance to work

You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your...

digital should be part of your marketing mix

Stop treating digital as an isolated aspect of your marketing mix

Do you treat your digital channels separately to other channels on your marketing plan? Think again. If you’re planning your digital marketing activity...

Three ways to create a killer remarketing campaign

Three ways to create a killer remarketing campaign

Did you know that remarketing to customers will make them 70% more likely to convert. Here's three killer tips that will enhance your remarketing tact

Google Removes AdWords Right Rail Ads: What It Means For You

In case you haven’t noticed, Google has been displaying slightly different search results than what you’re probably (subconsciously) used to. Do you...

How to boost email newsletter sign ups with Facebook lead ads

How to boost email newsletter sign ups with Facebook lead ads

Have you ever wondered if there was a simpler way to get your customers to subscribe to your newsletter without spending ridiculous amounts of money on...

Digital Marketing Toolkit

5 Digital Marketing Tools That Should Be Part Of Every Marketer’s Toolkit

As a digital marketing agency, we work with clients from a range of different industries. Every client has their own unique business needs, whether it’s...

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