Published January 24, 2023
What is paid social media advertising?
The most successful advertising campaigns are those that target specific audiences. It’s the very reason why paid social media advertising is yielding
Published January 19, 2023
What is search engine marketing (SEM)?
Search engine marketing is an effective way to grow your business and reach new customers, enabling you to reach a large audience, around the clock.
Published January 12, 2023
What is search engine advertising (SEA)?
Here’s a breakdown of search engine advertising, including how it works and why you need to get on board today.
Published August 11, 2022
ROI in marketing looks at how much revenue is raised from a marketing campaign, and examines how much bang for your buck you got.
Published May 6, 2021
LinkedIn advertising strategies you should be using
LinkedIn Ads are becoming a popular option in the quest to find new leads and convert those ready for the next step.
Published April 22, 2021
How Facebook retargeting ads can increase your conversions
Here’s how Facebook retargeting can be highly effective in converting interested consumers into paying customers. Remember when that pair of shoes...
Published January 7, 2021
Here’s how Apple’s iOS 14 update may affect your marketing
The policy changes Apple announced as part of their iOS 14 update will significantly affect advertisers and marketers. Here’s what you need to know. In...
Published February 21, 2020
What is programmatic advertising and how does it work?
There is still a lot of confusion surrounding what programmatic advertising is and how it works. In this article, we break it down. If you’ve heard...
Published December 19, 2019
The benefits of bidding on your own brand in AdWords
If you want to level up your website’s SEO performance, then you should start running a pay per click (PPC) advertising campaign on your brand name. It...
Published November 28, 2019
How running variants of ads can refine your marketing messaging
If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with your audience. We...
Published March 7, 2019
Geo-marketing: Targeting audiences with location-based advertising
Location-based marketing, also known as geo-marketing, is constantly evolving thanks to technological advances and the rapid uptake of smartphones over...
Published May 18, 2018
Agile advertising: How digital marketing informs your campaigns cheaper and faster
You probably already know that digital advertising can be a powerful tool when reaching highly targeted audiences in real time, but did you know that digital...
Published March 15, 2018
How digital marketing helps government increase their reach and efficiency
Digital marketing offers government departments the perfect solution, allowing them to fulfil marketing activities in an affordable and timely manner.
Published March 1, 2018
Here’s why you should always use A/B testing (split testing)
You’ve got a great idea for an article, social media post or ad campaign and you have a hunch that it could be successful. But you don’t have any data...
Steve de Niese
Published December 7, 2017
Capture your customer: How to market at every stage of the buying cycle
In a world where we are increasingly spending time online, brands need to meet their customers’ needs at every point of their buying cycle. Engaging...
Published November 2, 2017
Why your business should build an email database
Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve...
Published February 23, 2017
Give it time: Why you need to give your marketing a chance to work
You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your...
Steve de Niese
Published December 2, 2016
Stop treating digital as an isolated aspect of your marketing mix
Do you treat your digital channels separately to other channels on your marketing plan? Think again. If you’re planning your digital marketing activity...