Published August 11, 2022
ROI in marketing looks at how much revenue is raised from a marketing campaign, and examines how much bang for your buck you got.
Published May 6, 2021
LinkedIn Ads are becoming a popular option in the quest to find new leads and convert those ready for the next step.
Published April 22, 2021
Here’s how Facebook retargeting can be highly effective in converting interested consumers into paying customers. Remember when that pair of shoes...
Published January 7, 2021
The policy changes Apple announced as part of their iOS 14 update will significantly affect advertisers and marketers. Here’s what you need to know. In...
Published February 21, 2020
There is still a lot of confusion surrounding what programmatic advertising is and how it works. In this article, we break it down. If you’ve heard...
Published December 19, 2019
If you want to level up your website’s SEO performance, then you should start running a pay per click (PPC) advertising campaign on your brand name. It...
Published November 28, 2019
If you want to get the most value out of your advertising dollar, testing different ads will help you find the messages that resonate best with your audience. We...
Published March 7, 2019
Location-based marketing, also known as geo-marketing, is constantly evolving thanks to technological advances and the rapid uptake of smartphones over...
Published May 18, 2018
You probably already know that digital advertising can be a powerful tool when reaching highly targeted audiences in real time, but did you know that digital...
Published March 15, 2018
Digital marketing offers government departments the perfect solution, allowing them to fulfil marketing activities in an affordable and timely manner.
Published March 1, 2018
You’ve got a great idea for an article, social media post or ad campaign and you have a hunch that it could be successful. But you don’t have any data...
Steve de Niese
Published December 7, 2017
In a world where we are increasingly spending time online, brands need to meet their customers’ needs at every point of their buying cycle. Engaging...
Published November 2, 2017
Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database. Whether you’ve...
Published February 23, 2017
You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your...
Steve de Niese
Published December 2, 2016
Do you treat your digital channels separately to other channels on your marketing plan? Think again. If you’re planning your digital marketing activity...
Published June 30, 2016
Did you know that remarketing to customers will make them 70% more likely to convert. Here's three killer tips that will enhance your remarketing tact
Published February 25, 2016
In case you haven’t noticed, Google has been displaying slightly different search results than what you’re probably (subconsciously) used to. Do you...
Published January 28, 2016
Have you ever wondered if there was a simpler way to get your customers to subscribe to your newsletter without spending ridiculous amounts of money on...