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Why your business should build an email database

Whatever your product or service, it’s important to create an ‘opt-in’ from the outset so that you can build an email database.

Whether you’ve had your website up for a few years or a few days, it’s never too late to start growing an email list.

Here’s why it’s so important.

Emails save money and retains customers

Rather than starting from scratch (and hunting down new customers) every time you market a new product or service, by having an established email database, you can let previous or current customers know about upcoming specials, products or services.

Numerous marketing studies show that it’s cheaper and easier to keep a client than to create a new one.

By keeping your previous and current customers in the loop with products and services, you encourage them to share with their networks and keep your business at the forefront of their minds when they are next looking to buy.

Emails synergize with blogs and social media

Email marketing is a great way to expand your digital marketing strategy.

By funneling social media fans through to an email list, you increase your client database and maximise the time and effort spent on social media and blog posts.

For example, new blog posts are not only good for updating your website and sharing on social media channels, they can be used as fodder for your regular email newsletter too. Isn’t it nice when everything works together?

Emails keep your business relevant

By sending regular email updates to your email list, you keep your audience engaged and receptive to future business offerings and specials, reducing the risk of mass unsubscribes.

Because you are offering something of value, through blog posts and exclusive information, your business will remain front-of-mind so when it comes time to advertise a special or new product, your audience will know who you are and remember all you’ve offered before.

Emails increase the value of your business

An email database is a value-add to any business.

Whether you’re looking to expand your products or services in the future (you can market to the list you’ve already established) or eventually even sell your business, the size and quality of your email list will scale up your business value.

An up-to-date email subscriber list is also a fantastic platform to sell to potential advertisers.

By being able to quote numbers in your digital marketing pitch to advertisers, your business becomes a great marketing tool for others trying to tap into that market.

Discover the value of email campaigns

At Assemblo, we’ve been creating and sending custom-made email newsletters for a range of clients for years.

If you’re interested to know more about how email newsletters can create value for your business, phone (03) 9079 2555 or fill in the form below and we’ll get in touch.

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