Articles: Content Marketing

The latest tips, guides and news about content and article creation, social media marketing, search engine optimisation and more. You can see all our articles here.

Repurposing content: 7 ways to get more from your existing content

Repurposing content: 7 ways to get more from your existing content

Updating content has many marketing benefits, including SEO, branding, and customer engagement. Here’s how you can repurpose existing content.

What is a copy style guide and why is it so important in marketing?

What is a copy style guide and why is it so important in marketing?

Consistency in copy is more important than you might think, which is why your business needs a copy style guide.

How to create trust in your marketing

How to create trust in your marketing

Learn to build trust in your marketing with these five expert strategies, ensuring lasting customer loyalty and a distinct edge in the market.

What is a content marketer?

What is a content marketer?

Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi

What is a content marketing strategy and why is it important?

What is a content marketing strategy and why is it important?

Content can have a tangible impact on your business’ bottom-line results, so it’s important that your content strategy hits the mark.

Why email newsletters EDMs are crucial in your marketing mix

Why email newsletters (EDMs) are crucial in your marketing mix

Email newsletters (EDMs), continue to be streets ahead of other digital marketing assets as an effective, cheap and easy way to target customers.

How content marketing supports digital marketing

How content marketing supports digital marketing

Content marketing has risen to become an essential part of every successful digital marketing campaign. Here’s how. You don’t need us to tell you...

B2B and B2C marketing: what’s the difference?

B2B and B2C marketing: what’s the difference?

Understanding the difference between B2B marketing and B2C marketing will lead to greater success in lead generation, conversion and ultimately sales. They...

Why SEO is crucial for successful content marketing

Why SEO is crucial for successful content marketing

It’s impossible for content to succeed without SEO, and vice versa. Here’s how you can unite your SEO and content strategy to achieve greater success. As...

5 tips for creating a robust content marketing strategy

5 tips for creating a robust content marketing strategy

Ad hoc content marketing will only get your brand so far. Follow these steps to create an effective content marketing strategy that achieves results. While...

How video can work in your marketing mix

How video can work in your marketing mix

How can you better leverage video and make it work as part of your marketing mix? Here’s an overview. Consumers and those who market to them move very...

What are the benefits of digital marketing?

What are the benefits of digital marketing?

Digital marketing efforts are key to achieving business growth and increased sales. Discover the ways in which digital marketing can boost your brand. Anyone...

What is branded content marketing?

What is branded content marketing?

When done correctly, branded content creates true connection on an emotional level. Here’s how it works in your marketing mix. Most of us would agree...

How property developers can create an effective marketing strategy

How property developers can create an effective marketing strategy

A great marketing strategy will attract and nurture leads, boost brand awareness, and help property developers stand out from the pack. Property developers...

Why article creation should be a key focus in your marketing mix

Why article creation should be a key focus in your marketing mix

The creation of articles, and their relationship with other marketing activities, should form a crucial part of your marketing strategy. Here’s why. You...

Key elements of an effective landing page

Key elements of an effective landing page

Your landing page must make a great impression – enough to convert that initial curiosity into a lead, sale, or new client. In digital marketing, a...

What’s the difference between inbound and outbound leads?

What’s the difference between inbound and outbound leads?

In order to grow, businesses need a marketing strategy that nurtures leads and brings them to life. If you’ve ever dabbled in gardening, you know that...

How to create an effective landing page that converts

How to create an effective landing page that converts

The marketing strength of a landing page is its singular focus on conversion. Here’s how you can maximise its effectiveness. Even if you have the most...

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