Digital marketing efforts are key to achieving business growth and increased sales. Discover the ways in which digital marketing can boost your brand.
Anyone who has accidently let a typo slip into a print ad will tell you that the best thing about digital marketing is the ability to correct errors.
Those who have had their brand become an overnight sensation after a celebrity endorsement will tout the gospel of going viral.
And some world leaders will even say the best thing about digital marketing is that it can get you elected.
There are many reasons why businesses love digital marketing, but they all agree on one thing: what makes digital marketing so valuable is its ability to promote business growth and increase sales for a fraction of the cost of traditional marketing. Here’s how.
What is digital marketing?
Put simply, digital marketing is any form of marketing that is consumed on a computer or digital device.
Digital marketing covers a broad range of marketing outputs, including websites, content creation, social media activity, paid advertising, emails, and search engine optimisation (SEO), to name a few.
The benefits of digital marketing
There are several benefits of engaging digital marketing for your business. Here’s an overview:
Digital marketing offers wide brand exposure
You only have to look around a train carriage in peak hour to know that everyone is online these days, and they’re spending a lot of time there. This means your business has the potential to get in front of enormous numbers of potential customers and clients.
Digital marketing and advertising campaigns that manage to go viral have their branding and messaging promoted organically by consumers in a hugely powerful way, on a national and sometimes even global level.
Digital marketing is cost-effective
Compared to more traditional forms of marketing and advertising, such as print, television, and radio, digital marketing is inexpensive, making it an attractive option for small to medium businesses or those with a smaller marketing budget.
That’s not to say that traditional marketing platforms should be ignored. The most effective marketing campaigns are comprised of a mix of digital and traditional platforms, working in synergy.
Digital marketing is targeted
Before the digital era, marketing was a haphazard affair. Typically, it involved choosing a medium with an audience that somewhat resembled your demographic, and hoping that some of them would pay attention but accepting that many would not.
The beauty of digital marketing is that you can target your audience with astonishing specificity. You can target your marketing campaigns to people of a certain age, gender, and physical location, as well as those who have shown interest in a similar item or service.
What this means is a greater return on investment, with a higher percentage of your marketing efforts hitting high potential leads.
Digital marketing reaches people at every stage of the buying cycle
The buying cycle is the journey that a customer goes on, from discovering your product or service to purchasing from you online or in-store. The stages of the buying cycle include awareness, research, consideration, conversion, and retention.
A huge benefit of digital marketing is that it can target and engage people at every stage of the buying cycle, delivering a steady stream of leads to your business.
Digital marketing provides trackable, measurable results
An enduring benefit of digital marketing is that it gives you the ability to track how a campaign is progressing and allows you to measure the results.
Seeing how a campaign is tracking in real time allows businesses to change elements of their campaign or finesse their message to achieve the best results.
You may have heard about A/B testing, where marketers will run two almost identical digital ads (but with a different headline, image, or other aspect) at the beginning of a campaign. This approach allows marketers to understand which version of the ad delivers better results, so that they can pivot campaigns to leverage the successful marketing elements.
At the end of each campaign, digital marketing provides detailed data about what worked and what was less effective, which can be analysed and fed into future campaigns.
How digital marketing can grow your business
Remember, the opportunities presented by digital marketing may be great, but so are the numbers of your competitors vying for a piece of the action.
Assemblo is a full-service marketing agency based in Melbourne with a team of expert digital marketers that can deliver powerful and targeted marketing campaigns to help your business stand out.
To find out how digital marketing can benefit your business, give us a call on (03) 9079 2555 or drop us a note via our contact form below.