Articles tagged with: email marketing

What is a content marketer?

What is a content marketer?

Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi

SEO hacks: What are backlinks and how do they improve your search results?

SEO hacks: What are backlinks and how do they improve search results?

Obtaining high quality backlinks is an important part of an SEO strategy, increasing your search rankings, growing brand awareness, and driving traffic...

How to create a marketing calendar for a retail association

How to create a marketing calendar for a retail association

Marketing calendars allow a retail association to plan effectively and maximise every marketing opportunity. Here's how.

How a time tracking tool improves the price of your product or service

How a time-tracking tool improves the price of your product or service

With price being a vital aspect of marketing, a time-tracking tool gives you a full picture of what’s involved in the pricing of your goods or service

Twitter algorithm change: what it means for marketers

Twitter algorithm change: what it means for marketers

Twitter’s algorithm changes will significantly change the way marketing is conducted on the social media platform. Here’s what you need to know.

Keywords 101: what are they and how are they used in marketing?

Keywords 101: what are they and how are they used in marketing?

When you’re marketing your business, it’s essential to know how keywords work. Here’s what you need to know.

SEO hacks: 7 simple ways to build links for local SEO

SEO hacks: 7 simple ways to build links for local SEO

Customers have a desire to shop locally – and if you’re a business owner, you want to be found locally. Here’s how you can improve your local SEO.

This is what Google classifies as helpful, valuable content

This is what Google classifies as helpful, valuable content

If you want the coveted first page result in search, you must know how the helpful content system works and how your marketing works with it.

Here are five SEO hacks you can do today with minimal budget, that can have you competing with the big boys.

SEO hacks: 5 ways small businesses can outrank big businesses

Here are five SEO hacks you can do today with minimal budget, that can have you competing with the big boys.

What is a content marketing strategy and why is it important?

What is a content marketing strategy and why is it important?

Content can have a tangible impact on your business’ bottom-line results, so it’s important that your content strategy hits the mark.

5 tips to rapidly grow your email subscriber list

5 tips to rapidly grow your email subscriber list

Email subscribers are marketing gold, but just like potential love interests, getting those email subscribers is not always easy. Here’s our tips.

How to create a marketing strategy

How to create a marketing strategy

Put simply, a marketing strategy achieves efficiency, effectiveness and cost-savings. Here’s how you can create a strategy of your own.

What is a marketing strategy?

What is a marketing strategy?

A marketing strategy is the game plan for growing your business through marketing – and it’s the plan of action every business needs to succeed.

Why it’s vital for retail associations to have a marketing plan

Why it’s vital for retail associations to have a marketing plan

It’s crucial for retail associations to have a marketing plan to ensure that objectives are set, messaging is consistent, and goals are achieved. In...

What is paid social media advertising?

What is paid social media advertising?

The most successful advertising campaigns are those that target specific audiences. It’s the very reason why paid social media advertising is yielding

What is search engine marketing (SEM)?

What is search engine marketing (SEM)?

Search engine marketing is an effective way to grow your business and reach new customers, enabling you to reach a large audience, around the clock.

What is search engine advertising (SEA)?

What is search engine advertising (SEA)?

Here’s a breakdown of search engine advertising, including how it works and why you need to get on board today.

What is storytelling marketing?

What is storytelling marketing?

Storytelling marketing is a cohesive narrative that seamlessly weaves together the facts and emotions that a brand evokes. Here’s why it’s so powerful

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