Articles tagged with: digital marketing

These are the top digital marketing mistakes to avoid

These are the top digital marketing mistakes to avoid

Here’s the five biggest digital marketing mistakes, and the steps you can take right now to avoid them.

What is ‘day trading attention’ and how does it relate to marketing?

If you’re a business wanting to capture the attention of potential customers, you need to know about ‘day trading attention’.

These are the marketing trends to pay attention to this year HERO

These are the marketing trends to pay attention to this year

Understanding marketing trends can have real and significant bottom-line impacts for businesses. Here’s what to look out for this year.

These are the key retail marketing trends for 2024

These are the key retail marketing trends for 2024

Want an insight into retail customer behaviour and retail marketing trends for 2024? Read on to find out.

How to create brand guidelines

How to create brand guidelines

Brand guidelines are important for incorporating your branding into all your marketing activities seamlessly and consistently.

What are brand guidelines and why are they important?

What are brand guidelines and why are they important?

Brand guidelines are your insurance on your brand’s integrity and growth, creating solid foundations for all your marketing activities.

What is B2B marketing and why is it important?

What is B2B marketing and why is it important?

If you’re aiming your marketing at other businesses, there are some key differences you need to understand. Here’s what you need to know.

How to inject humour into your marketing (including examples)

How to inject humour into your marketing (including examples)

Humour is a marketing tactic that can elevate brands and form deep connections to potential customers, leading to business and sales growth.

5 tips for developing your brand’s tone of voice

5 tips for developing your brand’s tone of voice

Do you know what’s the best and most effective tone of voice to use in your marketing or how to develop it? Here are some tips.

What is tone of voice in marketing and why is it important?

What is tone of voice in marketing and why is it important?

Tone of voice describes how you communicate with your customers, and it has a specific role in marketing. Here’s what you need to know.

How to create trust in your marketing

How to create trust in your marketing

Learn to build trust in your marketing with these five expert strategies, ensuring lasting customer loyalty and a distinct edge in the market.

How to humanise your brand

How to humanise your brand

It should come as no surprise that one of the most effective ways of marketing a brand is to humanise it. Here’s how it can be done.

Indirect marketing: what is it and how does it work?

Indirect marketing: what is it and how does it work?

Indirect marketing involves no hard selling, no promotional codes, and no one-time offers. So how does it work? Read on to find out.

Direct marketing: what is it and how does it work?

Direct marketing: what is it and how does it work?

Direct marketing describes marketing activities that speak straight to a person with a strong call to action, and leads to breathtaking results.

Short-form video: How to capitalise on marketing’s biggest trend

Short-form video: How to capitalise on marketing’s biggest trend

There’s a new kid on the block and he’s boosting sales and brand awareness on a scale rarely seen in marketing. His name is short-form video.

Social media shopping: what is it, how does it work?

Social media shopping: what is it, how does it work?

Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.

AI analytics: How it’s transforming marketing

AI analytics: How it’s transforming marketing

There’s one area of AI that marketers are enthusiastically embracing because of how it can support marketing strategies and campaigns.

Is SEO or content more important in digital marketing?

Is SEO or content more important in digital marketing?

SEO and content marketing are both essential in an effective marketing strategy but are the most powerful when they work together. Here’s why.

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