Articles tagged with: articles

5 tactics to boost your loyalty marketing efforts

5 tactics to boost your loyalty marketing efforts

Customer loyalty can secure increased and long-term growth for a business – but it requires a loyalty marketing strategy.

What is loyalty marketing?

What is loyalty marketing?

Loyalty marketing increases sales, reduces marketing costs, and ensures a source of dependable profits – and any business can do it.

Data storytelling: what is it and how can it improve your content marketing?

Data storytelling: what is it and how can it improve your content marketing?

Storytelling effectively conveys and reinforces messages – and this is precisely the reason stories are now being used in marketing analytics.

SEO vs SEM: what’s the difference?

SEO vs SEM: what’s the difference?

Understanding the differences between SEO and SEM is crucial for businesses aiming to build an effective online marketing strategy.

Here’s how a marketing strategy helps you achieve business goals

Here’s how a marketing strategy helps you achieve business goals

A marketing strategy is a comprehensive blueprint for driving business growth through marketing efforts. Here’s how.

Repurposing content: 7 ways to get more from your existing content

Repurposing content: 7 ways to get more from your existing content

Updating content has many marketing benefits, including SEO, branding, and customer engagement. Here’s how you can repurpose existing content.

SEO content: What is it and how do you create it?

SEO content: What is it and how do you create it?

One of the most important considerations for search engine algorithms is not fancy code, it’s SEO content. Here’s how you can start creating it.

New SEO: Why we must think beyond Google to optimise organic search

New SEO: Why we must think beyond Google to optimise organic search

Organic search has evolved and, as digital marketers, we need to move with it. Here’s what you need to know about the new SEO.

Traditional advertising: A beginner’s guide

Traditional advertising: A beginner’s guide

Smart marketers know that traditional advertising still has a powerful role to play in marketing strategies. Here’s what they know that you should too

Digital advertising: a beginner’s guide

Digital advertising: a beginner’s guide

How does digital advertising work and how can businesses leverage it to promote their brand and increase sales? Find out in this guide. In marketing,...

Brand recognition: what is it and how can you improve it?

Brand recognition: what is it and how can you improve it?

Companies with strong brand recognition have such strong brands, they don’t need to explain it in words – you know it when you see it.

Display advertising: a beginner’s guide

Display advertising: a beginner’s guide

Display advertising has been so successful, it remains one of the most important features of the marketing mix. Here’s a quick explainer.

What is native advertising?

What is native advertising?

Consumers are comfortable with paid content when it looks and feels like other content they’re consuming – that’s the basis for native advertising.

Brand loyalty: what is it and why is it valuable in marketing?

Brand loyalty: what is it and why is it valuable in marketing?

Brand loyalty is developed over time from marketing strategies based on a few key tactics. Here’s what they are.

What is performance marketing?

What is performance marketing?

Performance marketing is a form of marketing in which the advertiser pays only when certain goals are met. Here’s how it works.

What is ambient marketing?

What is ambient marketing?

When executed correctly, ambient marketing can be a powerful way to stand out from your competitors and build your brand.

What is viral marketing?

What is viral marketing?

Viral marketing shocks, entertains or delights customers to the point where they become the vehicle for marketing. Here’s how it works.

What is holistic marketing?

What is holistic marketing?

Holistic marketing brings a company together to work towards the same marketing goals. Here’s why it’s so important.

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