3 ways your marketing can assist your sales process
Marketing and sales fit together like Michael Bolton and his mullet. Sure, individually they’re pretty good – Michael’s got a decent voice, and mullets have a […]
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Why it’s crucial to create trust in your marketing
When it comes to marketing your brand or business, and subsequently connecting with potential customers, there are few things more valuable than creating trust. Nowadays, many
The importance of having a strategy: why ad hoc marketing is risky
We often hear about how fast-paced our lives have become. We live in a world of live tweets, the 24-hour news cycle and instant messaging, and
How streaming video and influencers are changing marketing
Video streaming has become part of our every day life. Video is used to view webinars, learn life ‘hacks’, and watch Academy Awards stuff ups. And
How to use typographic hierarchy in content design
Typographic hierarchy is a way of designing text-based content with the highest level of readability in mind. As with all good design, you don’t even realise
Facebook flags fake news and hoaxes, Fact Check Unit relaunches
Facebook is taking a stand against fake news stories and hoaxes shared on the social media platform. The move comes in response to the 2016 US
Give it time: Why you need to give your marketing a chance to work
You’ve invested in a well-planned marketing campaign. You have a good mix of marketing activity across both digital and traditional mediums, and your sales team is
3 takeaways from #digitalks: How to connect and drive social to sales
We attended Firebrand Talent’s recent #digitalks event where international business leader and Digivizer cofounder Emma Lo Russo presented the seminar ‘Unlocking the power of social data:
Why branding and good design is important
Aside from good customer service, how else can you ensure your clients have a positive experience with your product or service? Having a clear brand and
Our 2017 social media engagement checklist
Social media is a noisy and busy space but with some effort you can engage and connect with an audience and help build awareness of your
Santa uses social media to determine who is naughty or nice
Santa Claus has changed the way he populates his annual naughty or nice list, and people’s social media behaviour will now determine whether they receive Christmas
Holiday reading: 5 of Assemblo’s favourite marketing books
Looking for some books to read over the summer to up your marketing game in 2017? We quizzed the Assemblo crew for their top picks for