Digital platforms are allowing people to work and study during the COVID-19 pandemic, with video conferencing and online learning software leading the way. The coronavirus (COVID-19) […]
If you’re planning to move your physical store online, then make sure your e-commerce store meets your specific needs and outperforms the competition. Small businesses have
If you’re planning to develop a new website or refresh your existing one, these crucial website design factors will help your site stand out from the
It can be expensive to get a new prospect to your website, so you don’t want to lose them to a poorly built website. Websites can
Getting your website to rank on the first page of Google’s search results is a big deal, so it’s critical to improve your search engine optimisation
UPDATE 04/2020: With people self-isolating, digital marketing is even more important. We’ve put together a list of some other ways businesses can adapt to the current
Social media has fundamentally changed the way businesses reach customers, whether it’s raising awareness of a brand or promoting a new product or special offer. The
If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable.
When you’re trying to understand your customers, marketing personas can help you paint a clear picture of who they are and what they want. Most businesses
Splitting your email database into segmented lists allows for more personalised emails, resulting in better customer engagement. Is your business growing? Are you getting more email
When your marketing strategy reaches the end of its calendar year, it’s time to review your results and set your marketing budget for the year ahead.
Business owners often focus on what their core offering is, but history shows us that successful leaders start by asking why their business exists in the
