If you’ve created your own content marketing plan, the next step is to set up an article publishing schedule to keep you on track and accountable.
While creating a content marketing plan is a big task, it’s one thing to make a thorough plan and another to execute it well.
An article publishing schedule, also known as a blog post publishing schedule, is a great way to maintain a consistent flow of content for your audience.
We all have different approaches to managing our work, whether you open countless browser tabs or have a sea of Post-it notes around your desk.
But if you want to nail your content marketing strategy like the pros, then you need to create and follow an article publishing schedule.
What is an article publishing schedule?
Before we look at how to make an article publishing schedule or calendar, it helps to understand what one is.
An article publishing schedule is a visual workflow that helps content marketing teams plan articles and blog posts on a daily, weekly, monthly or yearly basis.
Your schedule should be open to everyone involved in the article production process, so they can follow, collaborate and provide feedback on the strategy.
The size of your schedule will depend on how often you publish, how many people use the schedule, and how many stages are involved in producing an article.
It’s important to remember that the key to content marketing is consistency and a publishing schedule should help your team avoid missed deadlines, unedited articles and unnecessary frustration.
Creating an article publishing schedule
To start off, you can create a simple schedule within a calendar app like Google Calendar, customise your own roster in a shareable spreadsheet, or use a project management app like Trello.
A publishing schedule should keep track of an article title, briefs, the publication status, writers involved, deadline dates for editing and publication, as well as any additional notes.
Add your article and blog post ideas to the schedule and set up manageable deadlines for your team to work towards.
After you have established your schedule, be sure to review it regularly to stay on top of any additions or changes.
The benefits of an article publishing schedule
An article publishing schedule doesn’t just keep everyone on the same page, it can help generate article ideas and inform your content strategy.
A publishing schedule can provide a clear view of your content for the year, helping you plan your content around important events and dates.
It can highlight content gaps, whether you have too few stories planned or if you have missed a particular topic from your strategy.
Regular article production is also beneficial for improving your search ranking and attracting new customers, while republishing old articles is useful for currency in SEO and search engines.
Call in the content experts
Article publishing schedules are critical to successful content marketing plans, however they take time and expertise to prepare and execute properly.
If you are short on time, the team at Assemblo can help.
As a full-service marketing agency based in Melbourne, Assemblo has content marketing experts such as marketing strategists, copywriters, editors and social media managers. We have helped many businesses develop and roll out successful content marketing plans.
To learn more, give us a call on (03) 9079 2555 or drop us a note via the contact form below.