Articles: Blog and Opinion

Take a deeper look at what's happening in the digital marketing space. Explore some of our opinions and ideas on what's working and what's not. You can see all our articles here.

Marketing tactics vs branding strategy: what’s the difference?

Marketing tactics vs branding strategy: what’s the difference?

The difference between marketing tactics and a branding strategy are distinct, but each has a vital role to play in marketing.

What are marketing tactics? A simple guide of examples

What are marketing tactics? A simple guide of examples

Marketing tactics are the actions that a business takes to achieve its strategic marketing goals. Here are our tips for success.

The importance of having a marketing strategy

The importance of having a marketing strategy

Marketing without a clear plan is exhausting, expensive and doesn’t yield great results. Here’s why it’s crucial to have a marketing strategy.

Content consulting: what is it and how can it help your brand?

Content consulting: what is it and how can it help your brand?

Content consulting involves developing a plan for creating marketing content that delivers your business real bottom-line results.

How to review the performance of your marketing campaign

How to review the performance of your marketing campaign

Some of the greatest lessons we can learn in marketing come from reviewing the performance of our past marketing campaigns.

What is a marketing plan and what should you include in it?

What is a marketing plan and what should you include in it?

Developing a marketing plan ensures that everything you do, every cent you spend, returns the greatest result. Here’s how.

Why is social media crucial to your marketing mix?

Why is social media crucial to your marketing mix?

Social media isn’t just a crucial part of any marketing mix in its own right, it also serves as supporting all the other marketing assets.

What are the benefits of holistic marketing?

What are the benefits of holistic marketing?

Holistic marketing is much like the human body of your marketing efforts, and there are several benefits in taking the holistic approach.

Why it’s vital for property developers to have a marketing plan

Why it’s vital for property developers to have a marketing plan

If you’re a property developer creating a marketing plan for your development, here are some important things to consider.

How to determine what should belong in your marketing mix

How to determine what should belong in your marketing mix

When it comes to deciding what should belong in your marketing mix, there are some key ingredients to consider. 

5 savvy ways to market your business on a budget

5 savvy ways to market your business on a budget

There are marketing steps you can take right now that are free or low-cost, but can target potential customers in an effective way.

What is a brand story?

What is a brand story?

Your brand story is important in generating new customers and can ensure they keep coming back. Here’s how.

What is branding and how does it go beyond just a logo?

What is branding and how does it go beyond just a logo?

Branding is about so much more than a logo – it’s a strategic process that conveys the values of a business and allows it to flourish.

What is relationship marketing?

What is relationship marketing?

Relationship marketing is a highly nuanced and specialised arm of marketing, and one that businesses are increasingly focusing on.

How loyalty can elevate your brand’s relationship marketing

How loyalty can elevate your brand’s relationship marketing

Loyalty is what is achieved when deep connections are formed between brand and consumer – the key lies in driving that connection.

What is search engine optimisation and why is it important for marketing?

What is search engine optimisation and why is it important for marketing?

SEO is crucial for making your website more visible, which supports everything your marketing needs to succeed.

Brand perception: what is it and why does it matter?

Brand perception: what is it and why does it matter?

Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much.

How to set SMART goals for marketing

How to set SMART goals for marketing

As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.

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