Articles: Blog and Opinion

Take a deeper look at what's happening in the digital marketing space. Explore some of our opinions and ideas on what's working and what's not. You can see all our articles here.

What is relationship marketing?

What is relationship marketing?

Relationship marketing is a highly nuanced and specialised arm of marketing, and one that businesses are increasingly focusing on.

How loyalty can elevate your brand’s relationship marketing

How loyalty can elevate your brand’s relationship marketing

Loyalty is what is achieved when deep connections are formed between brand and consumer – the key lies in driving that connection.

What is search engine optimisation and why is it important for marketing?

What is search engine optimisation and why is it important for marketing?

SEO is crucial for making your website more visible, which supports everything your marketing needs to succeed.

Brand perception: what is it and why does it matter?

Brand perception: what is it and why does it matter?

Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much.

How to set SMART goals for marketing

How to set SMART goals for marketing

As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.

What is brand experience?

What is brand experience?

Brand experience refers to the way a consumer feels when interacting with your brand. Here’s how you can nail it in your marketing.

Social proof: what is it and how to use it in marketing

Social proof: what is it and how to use it in marketing

Here’s what social proof is, and how you can harness it to grow your brand and increase the effectiveness of your sales.

5 sure-fire ways to increase your website conversion rate

5 sure-fire ways to increase your website conversion rate

There are a few simple steps you can do right now to dramatically increase your website conversion rate. Here’s what you need to know.

5 new Instagram features marketers should be using

5 new Instagram features marketers should be using

Instagram has changed some of its features which may influence how you use the platform as a marketing tool. Here’s what you need to know.

How to supercharge your SEO success in 2022

How to supercharge your SEO success in 2022

There are a few tricks that can really supercharge your SEO and put you ahead of your competitors. Try these tips.

What is brand awareness and how do you build it?

What is brand awareness and how do you build it?

It’s that most desirable of marketing aspirations, when with just a glimpse of your brand, a person knows who you are and what you offer.

AI in marketing: how marketers can benefit from artificial intelligence

AI in marketing: how marketers can benefit from artificial intelligence

Businesses big and small are discovering that artificial intelligence marketing can significantly boost campaigns and grow profits.

Lead generation: 5 genius ways to create new leads for your business

Lead generation: 5 genius ways to create new leads for your business

Learning to stand out in a noisy crowd can be tricky, but here are five sure-fire ways to increase leads for your business.

A beginner’s guide to website title tags and meta descriptions

A beginner’s guide to website title tags and meta descriptions

Your title tags and meta descriptions are what people see when they search for a topic – and this is why they shouldn’t be ignored.

Video is best: How Facebook video ads can double your conversions

Video is best: How Facebook video ads can double your conversions

Videos are entertaining, informative, and require minimal effort to consume. That’s why they’re proving to be effective in social media advertising. After...

Why WordPress is the best content management system (CMS)

Why WordPress is the best content management system (CMS)

If you’re setting up a website, there are a few content management systems to choose from – but here’s why WordPress is the best. If you’ve been...

Marketing for doctors: 6 proven marketing strategies to attract patients

Marketing for doctors: 6 proven marketing strategies to attract patients

These days, doctors have to turn their thinking to marketing strategies to attract patients and compete in an increasingly crowded market. Back in the...

Brand assets: how to define your brand elements

Brand assets: how to define your brand elements

Your brand assets should be distinctive, memorable and consistent. Here’s how you can define them for your business. Most of us can probably pretty...

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