Articles: Blog and Opinion

Take a deeper look at what's happening in the digital marketing space. Explore some of our opinions and ideas on what's working and what's not. You can see all our articles here.

5 tactics to boost your loyalty marketing efforts

5 tactics to boost your loyalty marketing efforts

Customer loyalty can secure increased and long-term growth for a business – but it requires a loyalty marketing strategy.

What is loyalty marketing?

What is loyalty marketing?

Loyalty marketing increases sales, reduces marketing costs, and ensures a source of dependable profits – and any business can do it.

Data storytelling: what is it and how can it improve your content marketing?

Data storytelling: what is it and how can it improve your content marketing?

Storytelling effectively conveys and reinforces messages – and this is precisely the reason stories are now being used in marketing analytics.

Here’s how a marketing strategy helps you achieve business goals

Here’s how a marketing strategy helps you achieve business goals

A marketing strategy is a comprehensive blueprint for driving business growth through marketing efforts. Here’s how.

SEO content: What is it and how do you create it?

SEO content: What is it and how do you create it?

One of the most important considerations for search engine algorithms is not fancy code, it’s SEO content. Here’s how you can start creating it.

New SEO: Why we must think beyond Google to optimise organic search

New SEO: Why we must think beyond Google to optimise organic search

Organic search has evolved and, as digital marketers, we need to move with it. Here’s what you need to know about the new SEO.

Traditional advertising: A beginner’s guide

Traditional advertising: A beginner’s guide

Smart marketers know that traditional advertising still has a powerful role to play in marketing strategies. Here’s what they know that you should too

Digital advertising: a beginner’s guide

Digital advertising: a beginner’s guide

How does digital advertising work and how can businesses leverage it to promote their brand and increase sales? Find out in this guide. In marketing,...

Brand recognition: what is it and how can you improve it?

Brand recognition: what is it and how can you improve it?

Companies with strong brand recognition have such strong brands, they don’t need to explain it in words – you know it when you see it.

What is native advertising?

What is native advertising?

Consumers are comfortable with paid content when it looks and feels like other content they’re consuming – that’s the basis for native advertising.

Brand loyalty: what is it and why is it valuable in marketing?

Brand loyalty: what is it and why is it valuable in marketing?

Brand loyalty is developed over time from marketing strategies based on a few key tactics. Here’s what they are.

What is performance marketing?

What is performance marketing?

Performance marketing is a form of marketing in which the advertiser pays only when certain goals are met. Here’s how it works.

What is ambient marketing?

What is ambient marketing?

When executed correctly, ambient marketing can be a powerful way to stand out from your competitors and build your brand.

What is viral marketing?

What is viral marketing?

Viral marketing shocks, entertains or delights customers to the point where they become the vehicle for marketing. Here’s how it works.

What is holistic marketing?

What is holistic marketing?

Holistic marketing brings a company together to work towards the same marketing goals. Here’s why it’s so important.

What are the different types of guerilla marketing?

What are the different types of guerilla marketing?

Not all guerilla marketing is the same. Here are the different types and what they are used for.

What is guerilla marketing?

What is guerilla marketing?

Here’s why so many brands are turning to guerilla marketing, and how to find out if it will work for your brand.

Brand identity: what is it and why is it important?

Brand identity: what is it and why is it important?

Brand identity is so much more than a logo. Here are some examples of strong brand identity and how marketing tactics are used to create them.

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