Caydon Property Group is a leading Melbourne-based property developer, specialising in high-end apartments with a focus on lifestyle.
Developing an online presence for a major Melbourne-based property developer
With multiple property projects in development at any time, Caydon Property Group needed a robust platform for all their marketing activity that also reflected their high quality brand image. They also needed their new websites to interact with their Salesforce CRM.
Through strategic workshops with their marketing and business team, Assemblo designed and developed a website that captured the large scale photography of Caydon’s developments, while providing a strong emphasis on SEO and unique content.
The sites that Assemblo built incorporated comprehensive, custom Google Analytics dashboards, with detailed event tracking, clear sales funnels, landing pages, and everything linking to Caydon’s CRM system. Integration with the CRM meant a massive reduction of data entry and lead handling time. Lead reporting made leads easier to filter and faster to close.
First page search results on highly-competitive keywords (including property developers) led to a dramatic increase in organic (search) traffic and qualified sales leads for Caydon.
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