Caydon Property Group were a leading Melbourne property developer who were driven by a passion to deliver places that set new standards in lifestyle offerings.
Developing an online presence for a major Melbourne-based property developer
The brief and our approach
Caydon Property Group is a leading Melbourne-based property developer, specialising in high-end apartments with a focus on lifestyle. With multiple projects in development at any time, Caydon needed a robust platform for all their marketing activity that also reflected their high quality brand image. They also needed the new sites to interact with their Salesforce CRM.
Through strategic workshops with their marketing and business team, we designed and developed a website that captured the large scale photography of their developments, while still providing a strong emphasis on SEO and unique content. The sites Assemblo built incorporated comprehensive, custom Google Analytics dashboards, with detailed event tracking, clear sales funnels, landing pages, and everything linking to their CRM system.
Integration with the CRM meant a massive reduction of data entry and lead handling time. Lead reporting made leads easier to filter and faster to close.
First page search results on highly-competitive keywords (including property developers) led to a dramatic increase in organic (search) traffic and qualified sales leads for Caydon Property Group projects.
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