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Coburg Quarter: Bringing the Pentridge redevelopment online
Coburg Quarter sees the rebirth of one of Melbourne’s most significant sites with a multifaceted master plan that has been designed with the community in mind. With a European-inspired central square complemented by a new high street, the development offers an exciting range of restaurants, cafes, bars, retailers and public spaces to form the civic and cultural focal point of this project.
Assemblo was approached to develop a website that reflects Coburg Quarter’s unique offering and appealing lifestyle in Melbourne’s north.
With such a broad scope, Coburg Quarter is an ambitious project, and it required an equally ambitious digital strategy to capture the scale of the redevelopment.
Adapting concepts initially developed by Cornwall, Assemblo designed and built the Coburg Quarter master plan website with a focus on visual storytelling and vivid photography.
The site features an interactive navigation model with plenty for users to experience and enjoy. The master plan map allows users to explore key sections of the project, with videos showcasing the development and local area.
The site allows users to explore the residential developments, One Coburg Quarter and The Terraces, that make up a key part of the Coburg Quarter redevelopment. Users can explore the rich views and renders, view and download floor plans and register their interest for available apartments.
The Coburg Quarter master plan site features a rich news section to compliment the print publication, Coburg Quarterly. Stories are categorised and featured on the news home page, and snapshots are shared through Instagram integration. Individual articles that share news and local stories aim to keep visitors engaged and ensures the site remains active and fresh.
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