The City Yarra is a local council in Victoria. Yarra’s suburbs have a rich and varied history which is reflected in the city’s built form, natural environment and diverse community composition.
In the early years, Yarra was much more industrial and was home to many iconic Australian brands such as Fosters Brewery, Heinz, and the Rosella Jam and Sauce factory. The industrial focus has shifted to a mix of residential and retail over the years, as the population and demand for inner-city living has increased.
Assemblo has worked with City of Yarra to realise digital projects and help support causes and activations.
Bringing music and excitement to the streets of Yarra
The City of Yarra runs many events to support the local music scene. Busking in Yarra was an annual event that focused on enriching the streets with quality live music performances. The competition offered lucrative prizes and was sponsored by many local businesses, including Assemblo.
The competition was supported by Assemblo through the creation of a mobile-enabled website, where the public could find the location of the many performers and vote for their favourite acts.
The site also had a detailed event calendar, a map, social media integration and management, and more. The campaign was supported through social media management and online advertising.
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