City of Port Phillip: Bike To Work

City of Port Phillip

The City of Port Phillip encompasses Melbourne’s inner south region, from South Melbourne to Elwood.

Branding & Identity | Digital Advertising | Illustration & Animation

Creating a campaign to encourage people to bike to work in Port Phillip

To encourage people to ride their bikes to work, the council developed the Bike To Work program and approached Assemblo to promote it.

One of the biggest challenges we faced was that people found it daunting to ride alongside cars. We worked with the council to develop a campaign to promote workshops and groups in the area that offered training and support for all levels of experience.

Assemblo supported City of Port Phillip’s October 2014 campaign, creating striking, comic-inspired visuals across a variety of mediums including direct mail postcards, posters, social media, and outdoor advertising.

The campaign had a positive response from the community, with high attendance at the Bike To Work events, valuable feedback from participants and great take-up via social media and the website.

City of Port Phillip - Outdoor
City of Port Phillip - Bike to Work - facebook

Read more case studies

Ready to grow your business?

Helping businesses grow is what gets us out of bed every morning.

Whether you need help with a one-off project or are looking for a long-term partnership, let's have a chat about how we can help. Simply call (03) 9079 2555 or fill in the form below:

  • This field is for validation purposes and should be left unchanged.

Become an Assemblo insider

We’re always gathering the latest trends, news, and marketing insights. Sign-up below for a monthly update. Read our privacy policy here.

  • This field is for validation purposes and should be left unchanged.