How to set an effective annual marketing budget for your business
In the quest to build a solid, profitable and sustainable business, companies tend to fall into two camps: they skimp on the marketing budget or they […]
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Should you hire a marketing manager or a marketing agency?
Whatever your business type or size, in order to be successful it will need to be marketed. And it won’t be long before you’re hit with
Why you should advertise your business in niche publications
Sales reps from major newspapers and magazines will happily tell you why you should spend your business advertising dollars on their publications. Their pitch will usually
How to market in the renewables and sustainability industry
Renewable energy and sustainability companies need to understand the importance of marketing to stand out in a crowded space.
What’s your unique selling proposition and why should your customer care?
For every business there are countless others offering a similar service or product. Here’s why a unique selling proposition matters.
How to track where your visitors are coming from with Google custom campaigns (UTM code)
Have you heard the saying “information is power”? Well it’s never truer than when you’re talking about marketing campaigns. And did you know, there’s a tiny
How to rank in search engines through building your brand – 3 takeaways from #digitalks
It’s not widely spoken about, but it is possible to rank in search engines by building your brand. Speaking at a recent #digitalks event in Melbourne,
Agile advertising: How digital marketing informs your campaigns cheaper and faster
You probably already know that digital advertising can be a powerful tool when reaching highly targeted audiences in real time, but did you know that digital
Why you should tailor your marketing message to the media channel
With social media, traditional newspapers, printed and online magazines, radio, television and trade publications all vying for a slice of the advertising dollar, many businesses make
Why duplicate content for business advisory firms, accountants and lawyers doesn’t work in the digital space
Traditionally, legal, accounting and advisory firms haven’t had to spend a whole heap of time thinking about original content. If they did produce newsletters or printed
7 unique ways to market a small business (SME)
Small to medium businesses (SMEs) have marketing advantages that the big companies can only dream of. Here are seven unique ways to leverage them.
Why you don’t need to write technical blogs to be effective
When it comes to creating and maintaining a company blog, a common misconception is that the articles have to be technical to work. But this isn’t