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Companies with strong brand recognition have such strong brands, they don’t need to explain it in words – you know it when you see it.

Consumers are comfortable with paid content when it looks and feels like other content they’re consuming – that’s the basis for native advertising.

Brand loyalty is developed over time from marketing strategies based on a few key tactics. Here’s what they are.

Performance marketing is a form of marketing in which the advertiser pays only when certain goals are met. Here’s how it works.

When executed correctly, ambient marketing can be a powerful way to stand out from your competitors and build your brand.

Viral marketing shocks, entertains or delights customers to the point where they become the vehicle for marketing. Here’s how it works.

Holistic marketing brings a company together to work towards the same marketing goals. Here’s why it’s so important.

Not all guerilla marketing is the same. Here are the different types and what they are used for.

Here’s why so many brands are turning to guerilla marketing, and how to find out if it will work for your brand.

Brand identity is so much more than a logo. Here are some examples of strong brand identity and how marketing tactics are used to create them.

Experiential marketing creates positive, memorable experiences and allows brands to connect with customers deeply.