If you’re setting up a website, there are a few content management systems to choose from – but here’s why WordPress is the best.
If you’ve been on the Internet today, chances are you’ve interacted with a WordPress website.
WordPress is the single most widely used website platform in the world, powering news websites, e-commerce stores, event sites and, yes, even the humble blog.
If you’re setting up a website, there are a few content management systems (CMS) to choose from – but here’s why WordPress is better than any other CMS.
WordPress is widely used
Don’t just take our word for it – take the Internet’s.
According to global web developers Kinsta, proof as to why WordPress is the best CMS, is the fact that it is behind almost 40 per cent of all websites.
Tellingly, about 12 per cent of the world’s top performing brands choose WordPress for their platform.
More than 500 WordPress sites are created every day, compared to 60-80 per day created in Spotify, as an example.
WordPress is user-friendly
One of the biggest reasons why WordPress is better than any other CMS is because you don’t need to be a tech-head to maintain and update their websites.
Most businesses that use the platform have dedicated staff looking after their website, many with no formal coding or website training.
The reason WordPress is the best CMS for novices is that the backend navigation is clear, intuitive, and uses everyday language.
WordPress is ideal for content-driven websites
WordPress is the best CMS for businesses marketing their products and services via content because it allows all manner of content to be stored and displayed.
Articles, videos, graphics and photos can be used simply by selecting the relevant block. The combination you choose to use on any given page is entirely up to you.
WordPress is customisable
WordPress comes with more than 11,000 themes to choose from and about 200 of them are free.
Once you’ve chosen the theme that best suits your branding and is best able to deliver on your marketing strategy, the formats can be further customised by using different colours and fonts, even the content of the menus and channel names.
It’s not uncommon for two businesses using the same theme to create websites that are totally different in look and feel.
You can also go one step further and create a custom design for your website, which can be completely customisable while maintaining a WordPress backend.
WordPress has plugins for everything
Plugins are pieces of added functionality, and the reason why WordPress is the best CMS for plugins is because there are so many of them created specifically for or to be compatible with the platform.
The most popular plugins are the ones that allow particular activity, such as form creation and data collection, as well as website monitoring and analytics.
It is no exaggeration to say that WordPress has a plugin for everything – there are currently more than 50,000 plugins available on the market.
WordPress is SEO-friendly
The internet is a big place and all your competitors are on it, so ranking highly in search is essential for any website.
According to Google, the most used search engine globally, WordPress is the best CMS for search engine optimisation, giving it a whopping 99 per cent approval rating!
WordPress and SEO thankfully go hand-in-hand, and the backend allows you to modify everything including meta tags, title tags, image alt tags, and URLs.
Interested to see if a WordPress website can work for your business?
There are many reasons why WordPress is the CMS of choice for so many businesses and the agencies marketing them, but it all adds up to one thing: they all understand why WordPress is the best CMS for delivering maximum marketing outcomes that lead to brand recognition and business growth.
At Assemblo, we’re a huge advocate of WordPress to create highly functional, beautiful and customised websites that work hard to promote your business.
Assemblo is a full-service marketing agency based in Melbourne, with experts in development and design across WordPress websites.
To find out how we can help your business, give us a call on (03) 9079 2555 or send us a note via the contact form below.