When it comes to content marketing, there are some easy fixes to improve your article creation strategy and get the most out of your content.
You might be a wiz at storytelling and crafting nail-biting tales, but there is more to modern article creation than just a good story.
If you want to give your articles the best chance of being discovered, follow these tips:
Enhance your headlines
Headlines are a critical part of any article since they capture the thrust of any story in a handful of words.
There are numerous approaches to structuring your headlines, including simple, informative headlines, news-oriented headlines, listicle-style headlines, and question-led headlines.
When deciding which headline style to choose, be mindful of who your audience is and how they are most likely to find your article.
Your audience might first find your article on your website, on social media, or in a newsletter, so make sure your headline dominates in SEO, social media and sales.
Boost your article SEO
One of the best ways to boost your website’s SEO is through article creation and content marketing.
By now, you probably know to feature key SEO terms throughout your article, however it’s important to avoid overstuffing, as it’s something Google can see through.
You can use Google searches to discover keywords and phrases that will help your article and website rank higher in search results.
For example, your audience may ask certain questions to search for your article topic or product that you can use in your article.
Customise your images and photos
Images and photos can make any article much more attractive and engaging, but there are some simple hacks to get the most out of your images.
Resize article images to the correct dimensions of your article page, so that they don’t appear distorted on your reader’s screen and distract them.
Remember to add alt text to any images used in your articles, so that Google and other search engines can identify the content.
Adding alt text can boost your SEO and make your article more accessible, so it’s a win-win.
RELATED: Why article creation should be a key focus in your marketing mix
Beef up your calls to action
A call to action should energise your reader to get in touch, make that purchase, sign up to that newsletter, or do whatever it is that you want them to do — anything else is a waste of words.
Make your call to action sharp and powerful by using strong verbs and clear phrases that inspire action.
If you’re not sure, use simple phrases like ‘join now’ or ‘get in touch to see how we can help’ to guide your readers — if they’re reading your article, they’re likely to want to learn more.
Get the right advice for article creation
Did you know there are many benefits to article creation and content marketing?
Not only can articles boost your website ranking, they can attract new audiences, support sales activity, and more.
However, producing effective and engaging articles that lure customers and readers to your site is time-consuming and often takes a variety of expertise such as writers and digital marketers.
As a full-service marketing agency based in Melbourne, the team at Assemblo creates compelling articles and other content to help your business grow.
We bring together experienced content marketing specialists to get inside your topic or industry and produce articles that inform and entertain audiences.
If you want to learn more, give us a call on (03) 9079 2555 or drop us a note via the contact form below.