Published October 6, 2022
Why is social media crucial to your marketing mix?
Social media isn’t just a crucial part of any marketing mix in its own right, it also serves as supporting all the other marketing assets.
Published August 4, 2022
What is social media and how is it used in marketing?
The key to successful social media marketing is understanding what it is and how you can best leverage it.
Published July 21, 2022
Choosing the right social media platform for your brand
Not sure which social media platform is best suited to your business and the audience you want to reach? Here’s what you need to know.
Published June 9, 2022
What is a social media influencer and how can you leverage them in your marketing?
Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.
Published July 23, 2020
How social media is changing amid COVID-19
COVID-19 has changed the way many businesses operate, but it hasn’t stopped the social media giants from evolving. Facebook, Instagram, Twitter, TikTok,...
Published June 2, 2020
Facebook revamps news feed, upgrades Creator Studio
Facebook has given its news feed a makeover, upgraded its Creator Studio and introduced online shops, marking a series of moves set to benefit marketers. The...
Published December 12, 2019
Why you’re using Instagram the wrong way to market your business
Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s...
Published June 6, 2019
What do Facebook’s privacy changes mean for marketers?
Facebook has become an indispensable tool for today’s marketing professional, so what does the social media giant’s pivot to privacy mean for marketers? Facebook...
Published February 14, 2019
5 ways to make your LinkedIn posts shine
Think back to when you first signed up to LinkedIn. Like most people, you were probably putting your resume online to share with employers or show the...
Published December 14, 2018
How to elevate your social media in the new year
The new year can bring vitality and a fresh perspective after some time away over the festive season. There are a few small yet beneficial things you can...
Published November 22, 2018
What will video looping app Byte mean for marketers?
The co-founder of video looping app Vine has announced the return of the platform through a new app called Byte. Dom Hofmann took to Twitter to share the...
Published November 16, 2018
How to embrace storytelling in your social media content
The concept of storytelling hasn’t changed but the platforms on which we share them has. Here's how you can use storytelling in social media.
Published March 8, 2018
What is social media app Vero and why do marketers need to know about it?
New social media platform Vero, which is a direct competition to Instagram, has taken the app world by storm. But is it a flash in the pan?
Published February 22, 2018
What’s driving engagement on LinkedIn?
While LinkedIn was once considered the ‘clunkiest’ of the social networking platforms, it’s recently become much more engaging and user-friendly.
Published January 11, 2018
The 5 biggest social media trends for 2018
As we look to the year ahead, it’s clear that social media will continue to dominate in 2018. Consumers are spending more time on social media and quickly...
Published November 14, 2017
Social media advertising is ‘grossly underpriced’, Gary Vaynerchuk tells Melbourne crowd
Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table”...
Published September 7, 2017
Facebook launches Watch, a platform to share original video shows
It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that...
Published March 30, 2017
How streaming video and influencers are changing marketing
Video streaming has become part of our every day life. Video is used to view webinars, learn life ‘hacks’, and watch Academy Awards stuff ups. And...