Published September 21, 2023
Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.
Published May 2, 2023
Twitter’s algorithm changes will significantly change the way marketing is conducted on the social media platform. Here’s what you need to know.
Published October 6, 2022
Social media isn’t just a crucial part of any marketing mix in its own right, it also serves as supporting all the other marketing assets.
Published August 4, 2022
The key to successful social media marketing is understanding what it is and how you can best leverage it.
Published July 21, 2022
Not sure which social media platform is best suited to your business and the audience you want to reach? Here’s what you need to know.
Published June 9, 2022
Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.
Published July 23, 2020
COVID-19 has changed the way many businesses operate, but it hasn’t stopped the social media giants from evolving. Facebook, Instagram, Twitter, TikTok,...
Published June 2, 2020
Facebook has given its news feed a makeover, upgraded its Creator Studio and introduced online shops, marking a series of moves set to benefit marketers. The...
Published December 12, 2019
Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s...
Published June 6, 2019
Facebook has become an indispensable tool for today’s marketing professional, so what does the social media giant’s pivot to privacy mean for marketers? Facebook...
Published February 14, 2019
Think back to when you first signed up to LinkedIn. Like most people, you were probably putting your resume online to share with employers or show the...
Published December 14, 2018
The new year can bring vitality and a fresh perspective after some time away over the festive season. There are a few small yet beneficial things you can...
Published November 22, 2018
The co-founder of video looping app Vine has announced the return of the platform through a new app called Byte. Dom Hofmann took to Twitter to share the...
Published November 16, 2018
The concept of storytelling hasn’t changed but the platforms on which we share them has. Here's how you can use storytelling in social media.
Published March 8, 2018
New social media platform Vero, which is a direct competition to Instagram, has taken the app world by storm. But is it a flash in the pan?
Published February 22, 2018
While LinkedIn was once considered the ‘clunkiest’ of the social networking platforms, it’s recently become much more engaging and user-friendly.
Published January 11, 2018
As we look to the year ahead, it’s clear that social media will continue to dominate in 2018. Consumers are spending more time on social media and quickly...
Published November 14, 2017
Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table”...