Articles: Social Media

What is a social media influencer and how can you leverage them in your marketing?

What is a social media influencer and how can you leverage them in your marketing?

Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.

How social media is changing amid COVID-19

How social media is changing amid COVID-19

COVID-19 has changed the way many businesses operate, but it hasn’t stopped the social media giants from evolving. Facebook, Instagram, Twitter, TikTok,...

Facebook revamps news feed, upgrades Creator Studio

Facebook revamps news feed, upgrades Creator Studio

Facebook has given its news feed a makeover, upgraded its Creator Studio and introduced online shops, marking a series of moves set to benefit marketers. The...

Why you’re using Instagram the wrong way to market your business

Why you’re using Instagram the wrong way to market your business

Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s...

What do Facebook’s privacy changes mean for marketers?

What do Facebook’s privacy changes mean for marketers?

Facebook has become an indispensable tool for today’s marketing professional, so what does the social media giant’s pivot to privacy mean for marketers? Facebook...

Five ways to make your LinkedIn posts shine

5 ways to make your LinkedIn posts shine

Think back to when you first signed up to LinkedIn. Like most people, you were probably putting your resume online to share with employers or show the...

How to elevate your social media in the new year

How to elevate your social media in the new year

The new year can bring vitality and a fresh perspective after some time away over the festive season. There are a few small yet beneficial things you can...

What will video looping app Byte mean for marketers?

What will video looping app Byte mean for marketers?

The co-founder of video looping app Vine has announced the return of the platform through a new app called Byte. Dom Hofmann took to Twitter to share the...

How to embrace storytelling in your social media content

How to embrace storytelling in your social media content

The concept of storytelling hasn’t changed but the platforms on which we share them has. Here's how you can use storytelling in social media.

What is social media app Vero and why do marketers need to know about it?

What is social media app Vero and why do marketers need to know about it?

New social media platform Vero, which is a direct competition to Instagram, has taken the app world by storm. But is it a flash in the pan?

What’s driving engagement on LinkedIn?

What’s driving engagement on LinkedIn?

While LinkedIn was once considered the ‘clunkiest’ of the social networking platforms, it’s recently become much more engaging and user-friendly.

5 social media trends predicted for 2018

The 5 biggest social media trends for 2018

As we look to the year ahead, it’s clear that social media will continue to dominate in 2018. Consumers are spending more time on social media and quickly...

Social media advertising is ‘grossly underpriced’, Gary Vaynerchuk tells Melbourne crowd

Facebook advertising, as well as other forms of social media advertising, is “grossly underpriced” and brands are “leaving money at the table”...

Facebook launches Watch, a platform to share original video shows

Facebook launches Watch, a platform to share original video shows

It could be called Facebook TV, but instead it’s called Facebook Watch – and it’s going to make watching and sharing videos on social media that...

Choosing the right social media platform for your audience

Choosing the right social media platform for your brand

When it comes to selecting the social media platforms you’ll use for your business, it’s valuable to begin with those that are best suited to the audience...

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How streaming video and influencers are changing marketing

Video streaming has become part of our every day life. Video is used to view webinars, learn life ‘hacks’, and watch Academy Awards stuff ups. And...

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook flags fake news and hoaxes, Fact Check Unit relaunches

Facebook is taking a stand against fake news stories and hoaxes shared on the social media platform. The move comes in response to the 2016 US election,...

3 takeaways from #digitalks: How to connect and drive social to sales

3 takeaways from #digitalks: How to connect and drive social to sales

We attended Firebrand Talent’s recent #digitalks event where international business leader and Digivizer cofounder Emma Lo Russo presented the seminar...

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