Social media shopping: what is it, how does it work?
Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.
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Twitter algorithm change: what it means for marketers
Twitter’s algorithm changes will significantly change the way marketing is conducted on the social media platform. Here’s what you need to know.
Why is social media crucial to your marketing mix?
Social media isn’t just a crucial part of any marketing mix in its own right, it also serves as supporting all the other marketing assets.
What is social media and how is it used in marketing?
The key to successful social media marketing is understanding what it is and how you can best leverage it.
Choosing the right social media platform for your brand
Not sure which social media platform is best suited to your business and the audience you want to reach? Here’s what you need to know.
What is a social media influencer and how can you leverage them in your marketing?
Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.
How social media is changing amid COVID-19
COVID-19 has changed the way many businesses operate, but it hasn’t stopped the social media giants from evolving. Facebook, Instagram, Twitter, TikTok, LinkedIn and other social
Facebook revamps news feed, upgrades Creator Studio
Facebook has given its news feed a makeover, upgraded its Creator Studio and introduced online shops, marking a series of moves set to benefit marketers. The
Why you’re using Instagram the wrong way to market your business
Instagram is a darling of the social media world, however some businesses have struggled to gain tangible results from the popular app. Here’s why. There’s no
What do Facebook’s privacy changes mean for marketers?
Facebook has become an indispensable tool for today’s marketing professional, so what does the social media giant’s pivot to privacy mean for marketers? Facebook CEO Mark
5 ways to make your LinkedIn posts shine
Think back to when you first signed up to LinkedIn. Like most people, you were probably putting your resume online to share with employers or show
How to elevate your social media in the new year
The new year can bring vitality and a fresh perspective after some time away over the festive season. There are a few small yet beneficial things