How to create a digital strategy for your business
The digital space offers so many marketing opportunities, but to effectively leverage them requires a well-planned strategy.
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Why WordPress is the best content management system (CMS)
If you’re setting up a website, there are a few content management systems to choose from – but here’s why WordPress is the best.
What are the 4 Ps of marketing?
The 4 Ps of marketing were developed in the 1960s and are still relevant today. Discover why the 4 Ps are crucial to your marketing mix.
What are the 7 Ps of marketing?
It’s called the seven Ps of marketing – and here’s how it can be applied to everything in your marketing mix. Back in the 1960s, when
Key elements of an effective landing page
Your landing page must make a great impression – enough to convert that initial curiosity into a lead, sale, or new client. In digital marketing, a
How to create an effective landing page that converts
The marketing strength of a landing page is its singular focus on conversion. Here’s how you can maximise its effectiveness. Even if you have the most
How a property developer can benefit from a marketing strategy
Property development is one of the most competitive industries, which is why property developers need a strong marketing strategy to stand out from the crowd. A
Our 2020 site optimisation, SEO and conversion checklist
Use this checklist to ensure your Search Engine Optimisation (SEO) is performing effectively as part of your marketing strategy. Search Engine Optimisation (SEO) is critical to
How to enhance your e-commerce offering in a coronavirus economy
While many businesses have shifted to e-commerce solutions during the COVID-19 pandemic, there are some extra things they can do to enhance their offering. Businesses big
How small businesses can move their physical store online
If you’re planning to move your physical store online, then make sure your e-commerce store meets your specific needs and outperforms the competition. Small businesses have
Our digital marketing checklist for businesses affected by COVID-19
Most businesses have been disrupted by the COVID-19 outbreak, however there are some simple digital marketing tasks that will keep your customers in the loop. The
Improve your ranking: 4 easy ways to boost your website’s SEO
Getting your website to rank on the first page of Google’s search results is a big deal, so it’s critical to improve your search engine optimisation