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How a property developer can benefit from a marketing strategy

Property development is one of the most competitive industries, which is why property developers need a strong marketing strategy to stand out from the crowd.

A marketing strategy will help property developers find their ideal customers, promote their projects, and generate new sales leads when it is done properly.

Property developers can map out the customer journey through an effective marketing plan and cut down on wasted time and resources.

Here are three ways that property developers can benefit from a marketing strategy:

1. Increase the brand awareness of your property development

Creating a memorable website for a property development is critical these days since most people start their search for a new home online.

For our client Parc Vue Bundoora, we developed a powerful website which was designed to emphasise the character of both the development and its surrounding natural beauty through a mix of sweeping photography, interactivity and mobile-friendly viewing.

By using SEO best practices, interactive features and mobile optimisation, the website performed well in search engines and across various devices, leading to higher traffic, and ultimately sales.

Property developers should also employ the right mix of digital advertising and social media activities to reach their target audience and get the most bang for their buck.

2. Supercharge your lead generation

While engaging digital marketing activities can attract visitors to your site, you still need to convert those visitors into leads.

Property developers can boost their new lead numbers through a combination of website creation, data analytics and other marketing activities.

For example, the team at Assemblo created a web presence for Coburg Quarter with strong lead generation capabilities that interacted with their Salesforce CRM.

These sites featured customised Google Analytics dashboards, event tracking, sales funnels and landing pages, which cut down on data entry and lead handling time.

The site generated first page search results on competitive keywords, dramatically increasing organic search traffic and qualified sales leads.


RELATED: How property developers can create an effective marketing strategy

3. Build relationships with customers

A homebuyer isn’t going to make an instant purchase on first glance, so it’s important to foster a connection with your potential customer so that they are more likely to return.

One of the best ways a brand can build up that customer relationship is through thoughtful content marketing.

Informative and engaging content like online articles, social media posts and e-newsletters can establish trust with an audience.

For our client Caydon Property Group, we developed an appealing web presence for their range of property developments, which featured a rich news section.

As part of the marketing strategy, we published articles that shared news and local stories aimed at keeping website visitors engaged and up to date.

These articles were published across the website, as well as social media platforms, in order to share the content with as many customers as possible.

Need help marketing your property development?

If you’re looking for a cutting-edge marketing strategy for your property development, Assemblo can help.

As a full-service marketing agency based in Melbourne, our team creates exceptional marketing experiences that have helped numerous property developers grow their businesses.

To find out how we can help your development, give us a call on (03) 9079 2555 or send us a note via the contact form below.

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