Why it’s crucial to create trust in your marketing
When it comes to marketing your brand or business, and subsequently connecting with potential customers, there are few things more valuable than creating trust. Nowadays, many […]
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How to use typographic hierarchy in content design
Typographic hierarchy is a way of designing text-based content with the highest level of readability in mind. As with all good design, you don’t even realise
Why a journalist should be writing content for your business
In the online world, content is king. It’s important to create quality content that will make a lasting impression and give value to your readers. Content
Content marketing series: Building SEO backlinks with original content
Welcome to the final part of our content marketing series about articles and the incredible value they provide to a business when incorporated in its marketing
Content marketing series: Articles and social media – the killer combo
Welcome to part three of our content marketing series. So far, we have explored how blogs can turn prospects into paying customers, and how they can
Content marketing series: Understanding why good content helps you perform better in Google
In part one of this series, we looked at how a blog can help educate and build brand affinity with your site visitors and, in turn,
The rise of silent video – and why it should be in your marketing mix
When was the last time you watched a video on social media in complete silence? It was probably this morning when you woke up and scrolled
Content marketing series: How blogs can turn prospects into paying customers
With a bit of planning, regular articles or blog posts on your website can provide a powerful addition to your marketing.
What Instagram’s new algorithm means for marketers
“See the moments you care about first” – that’s Instagram’s value proposition regarding its new algorithm update. But how will it hold up and what will
How to boost email newsletter sign ups with Facebook lead ads
Have you ever wondered if there was a simpler way to get your customers to subscribe to your newsletter without spending ridiculous amounts of money on
5 Digital Marketing Tools That Should Be Part Of Every Marketer’s Toolkit
As a digital marketing agency, we work with clients from a range of different industries. Every client has their own unique business needs, whether it’s generating
Killer Content Marketing: Three reasons SEO and social media were made for each other
In today’s diverse digital landscape, where marketing is done via multiple channels and audiences have become segmented, it’s crucial to have a multifaceted approach to your