What is a copy style guide and why is it so important in marketing?
Consistency in copy is more important than you might think, which is why your business needs a copy style guide.
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How to create trust in your marketing
Learn to build trust in your marketing with these five expert strategies, ensuring lasting customer loyalty and a distinct edge in the market.
What is a content marketer?
Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi
What is a content marketing strategy and why is it important?
Content can have a tangible impact on your business’ bottom-line results, so it’s important that your content strategy hits the mark.
Why email newsletters (EDMs) are crucial in your marketing mix
Email newsletters (EDMs), continue to be streets ahead of other digital marketing assets as an effective, cheap and easy way to target customers.
How content marketing supports digital marketing
Content marketing has risen to become an essential part of every successful digital marketing campaign. Here’s how. You don’t need us to tell you this, but
B2B and B2C marketing: what’s the difference?
Understanding the difference between B2B marketing and B2C marketing will lead to greater success in lead generation, conversion and ultimately sales. They sound like they could
Why SEO is crucial for successful content marketing
It’s impossible for content to succeed without SEO, and vice versa. Here’s how you can unite your SEO and content strategy to achieve greater success. As
5 tips for creating a robust content marketing strategy
Ad hoc content marketing will only get your brand so far. Follow these steps to create an effective content marketing strategy that achieves results. While most
How video can work in your marketing mix
How can you better leverage video and make it work as part of your marketing mix? Here’s an overview. Consumers and those who market to them
What are the benefits of digital marketing?
Digital marketing efforts are key to achieving business growth and increased sales. Discover the ways in which digital marketing can boost your brand. Anyone who has
What is branded content marketing?
When done correctly, branded content creates true connection on an emotional level. Here’s how it works in your marketing mix. Most of us would agree that