Blog and Opinion

Brand values are what your business stands for – they guide your brand’s actions and form the foundations of your brand identity.

Here’s how you can create a social media strategy that gets you noticed and delivers the results you desire.

All the world’s most successful brands have brand stories – and they will tell potential customers who they are and what they stand for.

Here’s some voice search optimisation tactics you can use right now to make sure your business comes out on top of voice searches.

Here’s the five biggest digital marketing mistakes, and the steps you can take right now to avoid them.

Understanding marketing trends can have real and significant bottom-line impacts for businesses. Here’s what to look out for this year.

Want an insight into retail customer behaviour and retail marketing trends for 2024? Read on to find out.

Brand guidelines are important for incorporating your branding into all your marketing activities seamlessly and consistently.

Brand guidelines are your insurance on your brand’s integrity and growth, creating solid foundations for all your marketing activities.

Do you know what’s the best and most effective tone of voice to use in your marketing or how to develop it? Here are some tips.

Tone of voice describes how you communicate with your customers, and it has a specific role in marketing. Here’s what you need to know.

It should come as no surprise that one of the most effective ways of marketing a brand is to humanise it. Here’s how it can be done.