Assemblo
Published October 19, 2023
Indirect marketing: what is it and how does it work?
Indirect marketing involves no hard selling, no promotional codes, and no one-time offers. So how does it work? Read on to find out.
Assemblo
Published October 12, 2023
Direct marketing: what is it and how does it work?
Direct marketing describes marketing activities that speak straight to a person with a strong call to action, and leads to breathtaking results.
Assemblo
Published October 4, 2023
Short-form video: How to capitalise on marketing’s biggest trend
There’s a new kid on the block and he’s boosting sales and brand awareness on a scale rarely seen in marketing. His name is short-form video.
Assemblo
Published September 21, 2023
Social media shopping: what is it, how does it work?
Social shopping enables you to engage with your customers, build relationships, and sell to them in the very places they are socialising.
Assemblo
Published September 14, 2023
AI analytics: How it’s transforming marketing
There’s one area of AI that marketers are enthusiastically embracing because of how it can support marketing strategies and campaigns.
Assemblo
Published September 7, 2023
Is SEO or content more important in digital marketing?
SEO and content marketing are both essential in an effective marketing strategy but are the most powerful when they work together. Here’s why.
Assemblo
Published August 17, 2023
How sales and marketing support each other
Sales and marketing are two very different activities, but they work together to support each other. Here’s how.
Assemblo
Published August 10, 2023
What is omni-channel marketing?
Omni-channel marketing is an integrated marketing technique that generates leads and moves customers through the buying cycle. Here’s how it works.
Assemblo
Published August 3, 2023
These are the top marketing trends for 2023, according to global marketers
An industry report shares insights from global marketers and broken down the marketing trends and winning tactics brands should focus on.
Assemblo
Published July 20, 2023
How to turn customers into brand advocates
Brand advocates are happy customers who like telling others about your products and services – and they can significantly boost your bottom line.
Assemblo
Published July 13, 2023
What is retail marketing and why is it important?
When it comes to the world of marketing for retail precincts, there is a very precise art to retail marketing. Here’s what you need to know.
Assemblo
Published July 6, 2023
Why traditional marketing is still important for retail precincts
Retail precincts understand that traditional marketing tactics haven’t just stood the test of time – they elevate their digital marketing.
Assemblo
Published June 15, 2023
Data analytics in marketing: what it is and why it matters
Data analytics is often viewed as the most eye-watering dull job in the world. Yet, data analytics is the secret superhero of marketing.
Assemblo
Published June 8, 2023
Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi
Assemblo
Published June 1, 2023
SEO hacks: What are backlinks and how do they improve search results?
Obtaining high quality backlinks is an important part of an SEO strategy, increasing your search rankings, growing brand awareness, and driving traffic...
Assemblo
Published May 18, 2023
How to create a marketing calendar for a retail association
Marketing calendars allow a retail association to plan effectively and maximise every marketing opportunity. Here's how.
Assemblo
Published May 11, 2023
How a time-tracking tool improves the price of your product or service
With price being a vital aspect of marketing, a time-tracking tool gives you a full picture of what’s involved in the pricing of your goods or service
Assemblo
Published May 2, 2023
Twitter algorithm change: what it means for marketers
Twitter’s algorithm changes will significantly change the way marketing is conducted on the social media platform. Here’s what you need to know.