Ecocycle Australia (formerly CMA Ecocycle) is Australasia’s leading recycler of mercury, lighting, batteries and e-waste. In addition to consumer recycling programs, they work with the mining, gas and petroleum industry, as well as the dental and medical sectors.

Assemblo has worked with Ecocycle since 2013 to establish and maintain a highly-effective lead generation funnel and an impressive digital and industry presence. Since working with Ecocycle, we’ve been able to help them grow their business to new heights and constantly expand around Australia, including supporting the development of new recycling initiatives.

We’ve also worked to improve education in the recycling space and raise the profile and salience of issues around waste streams in Australia and its surrounding regions.

“Assemblo has helped Ecocycle become Australia’s largest mercury recycler, generating hundreds of qualified leads every month through their marketing activity.”

– Nick Dodd, General Manager, Ecocycle Australia

Content marketing & PR | Digital marketing

Generating direct leads for Australia’s leading mercury recycler

Australasia’s leading recycler of mercury and lighting waste, CMA Ecocycle, needed to relaunch their brand following a change of ownership. The business was focused on aggressive growth and a new website and marketing collateral were required to reflect their market-leading position and increase conversions.

Assemblo developed a responsive website featuring an in-depth news and media section and a design focused on user-experience to funnel leads quickly and efficiently. The site features powerful visuals, enquiry forms and detailed integration.

The site relaunch was supported with the creation of regular, quality articles that were promoted through social media channels and further amplified with advertising on Twitter and Facebook.

Assemblo also worked with CMA Ecocycle to redevelop their sales collateral and presentations.

The relaunched website saw a massive increase in organic (search) website traffic and an increase in qualified enquiries through the site.

Through Assemblo’s marketing activity, CMA Ecocycle’s sales team have experienced a significant increase in brand recognition and, with Facebook advertising reaching more than 20,000 people, an increase in engagement and awareness. Each month the marketing activity attracts high quality direct leads from major Australian and international businesses which has helped to grow CMA Ecocycle’s business across multiple recycling sectors.

Through Assemblo’s marketing activity, the Ecocycle sales team have experienced a significant increase in brand recognition and a dramatic increase in engagement and awareness. Each month the marketing activity attracts high quality direct leads from major Australian and international businesses which has helped to grow Ecocycle’s business across multiple recycling sectors.

All case studies for Ecocycle Australia