How to determine what should belong in your marketing mix
When it comes to deciding what should belong in your marketing mix, there are some key ingredients to consider.
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5 savvy ways to market your business on a budget
There are marketing steps you can take right now that are free or low-cost, but can target potential customers in an effective way.
What is ROI in marketing?
ROI in marketing looks at how much revenue is raised from a marketing campaign, and examines how much bang for your buck you got.
What is social media and how is it used in marketing?
The key to successful social media marketing is understanding what it is and how you can best leverage it.
Choosing the right social media platform for your brand
Not sure which social media platform is best suited to your business and the audience you want to reach? Here’s what you need to know.
What is a brand story?
Your brand story is important in generating new customers and can ensure they keep coming back. Here’s how.
What is branding and how does it go beyond just a logo?
Branding is about so much more than a logo – it’s a strategic process that conveys the values of a business and allows it to flourish.
What is relationship marketing?
Relationship marketing is a highly nuanced and specialised arm of marketing, and one that businesses are increasingly focusing on.
How loyalty can elevate your brand’s relationship marketing
Loyalty is what is achieved when deep connections are formed between brand and consumer – the key lies in driving that connection.
What is a social media influencer and how can you leverage them in your marketing?
Social media influencers boost brand awareness by exposing a brand to their followers. Here’s how can you leverage them in your marketing.
What is search engine optimisation and why is it important for marketing?
SEO is crucial for making your website more visible, which supports everything your marketing needs to succeed.
Brand perception: what is it and why does it matter?
Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much.