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Your brand story is important in generating new customers and can ensure they keep coming back. Here’s how.

Branding is about so much more than a logo – it’s a strategic process that conveys the values of a business and allows it to flourish.

Relationship marketing is a highly nuanced and specialised arm of marketing, and one that businesses are increasingly focusing on.

Loyalty is what is achieved when deep connections are formed between brand and consumer – the key lies in driving that connection.

SEO is crucial for making your website more visible, which supports everything your marketing needs to succeed.

Customers will form opinions about your brand long before interacting with it, which is why brand perception matters so much.

As businesses are discovering, setting goals alone will never achieve maximum impact – what you need are SMART goals.

Brand experience refers to the way a consumer feels when interacting with your brand. Here’s how you can nail it in your marketing.