What is omni-channel marketing?
Omni-channel marketing is an integrated marketing technique that generates leads and moves customers through the buying cycle. Here’s how it works.
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These are the top marketing trends for 2023, according to global marketers
An industry report shares insights from global marketers and broken down the marketing trends and winning tactics brands should focus on.
How to turn customers into brand advocates
Brand advocates are happy customers who like telling others about your products and services – and they can significantly boost your bottom line.
What is retail marketing and why is it important?
When it comes to the world of marketing for retail precincts, there is a very precise art to retail marketing. Here’s what you need to know.
Why traditional marketing is still important for retail precincts
Retail precincts understand that traditional marketing tactics haven’t just stood the test of time – they elevate their digital marketing.
Data analytics in marketing: what it is and why it matters
Data analytics is often viewed as the most eye-watering dull job in the world. Yet, data analytics is the secret superhero of marketing.
What is performance marketing?
Imagine a world where you only have to pay for your groceries if the meal you cooked was a hit with the kids. How about if
What is ambient marketing?
Anyone who has ever identified that person dancing wildly at a music festival as their child’s schoolteacher or driven past a discarded toilet seat by the
What is a content marketer?
Content marketing is a highly specialised area of marketing, the value of which cannot be understated. Here’s a peek into the world of content marketi
SEO hacks: What are backlinks and how do they improve search results?
Obtaining high quality backlinks is an important part of an SEO strategy, increasing your search rankings, growing brand awareness, and driving traffic to your website. There’s
How to create a marketing calendar for a retail association
Marketing calendars allow a retail association to plan effectively and maximise every marketing opportunity. Here’s how.
How a time-tracking tool improves the price of your product or service
With price being a vital aspect of marketing, a time-tracking tool gives you a full picture of what’s involved in the pricing of your goods or service