These are the social media trends for 2017 you need to know about
What’s in store for social media next year? Here’s a look into the top trends. Social media networks have been around for just over a decade […]
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Stop treating digital as an isolated aspect of your marketing mix
Do you treat your digital channels separately to other channels on your marketing plan? Think again. If you’re planning your digital marketing activity separately from your
Why a journalist should be writing content for your business
In the online world, content is king. It’s important to create quality content that will make a lasting impression and give value to your readers. Content
Why podcasts are Australia’s fastest growing content medium
Podcasts are growing quickly, and it’s no wonder. Users can listen to audio content hands (and eyes) free while on-the-go, and at a time convenient to
Why marketers should include mobile in their marketing mix
There are a few good reasons why marketers should consider mobile as a platform to reach their target audience. Mobile is no longer just used by
Content marketing series: Building SEO backlinks with original content
Welcome to the final part of our content marketing series about articles and the incredible value they provide to a business when incorporated in its marketing
Content marketing series: Articles and social media – the killer combo
Welcome to part three of our content marketing series. So far, we have explored how blogs can turn prospects into paying customers, and how they can
Content marketing series: Understanding why good content helps you perform better in Google
In part one of this series, we looked at how a blog can help educate and build brand affinity with your site visitors and, in turn,
The rise of silent video – and why it should be in your marketing mix
When was the last time you watched a video on social media in complete silence? It was probably this morning when you woke up and scrolled
Content marketing series: How blogs can turn prospects into paying customers
With a bit of planning, regular articles or blog posts on your website can provide a powerful addition to your marketing.
Three ways to create a killer remarketing campaign
Did you know that remarketing to customers will make them 70% more likely to convert? In the age of digital marketing, context has become king, rewarding
Demographics suck: Understanding why customers buy
Putting your customer at the core of your marketing strategy could completely change your promotional activity and messaging. Here’s why. Being customer-centric is all about placing