Why a journalist should be writing content for your business
In the online world, content is king. It’s important to create quality content that will make a lasting impression and give value to your readers. Content […]
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Why podcasts are Australia’s fastest growing content medium
Podcasts are growing quickly, and it’s no wonder. Users can listen to audio content hands (and eyes) free while on-the-go, and at a time convenient to
Why marketers should include mobile in their marketing mix
There are a few good reasons why marketers should consider mobile as a platform to reach their target audience. Mobile is no longer just used by
Content marketing series: Building SEO backlinks with original content
Welcome to the final part of our content marketing series about articles and the incredible value they provide to a business when incorporated in its marketing
Content marketing series: Articles and social media – the killer combo
Welcome to part three of our content marketing series. So far, we have explored how blogs can turn prospects into paying customers, and how they can
Content marketing series: Understanding why good content helps you perform better in Google
In part one of this series, we looked at how a blog can help educate and build brand affinity with your site visitors and, in turn,
The rise of silent video – and why it should be in your marketing mix
When was the last time you watched a video on social media in complete silence? It was probably this morning when you woke up and scrolled
Content marketing series: How blogs can turn prospects into paying customers
With a bit of planning, regular articles or blog posts on your website can provide a powerful addition to your marketing.
Three ways to create a killer remarketing campaign
Did you know that remarketing to customers will make them 70% more likely to convert? In the age of digital marketing, context has become king, rewarding
Demographics suck: Understanding why customers buy
Putting your customer at the core of your marketing strategy could completely change your promotional activity and messaging. Here’s why. Being customer-centric is all about placing
Micro moments: Being there for your customers at every stage of their journey
Smartphones combined with intelligent search engines has revolutionised the way marketers touch base with their customers on the digital front. What was once a very static
What Instagram’s new algorithm means for marketers
“See the moments you care about first” – that’s Instagram’s value proposition regarding its new algorithm update. But how will it hold up and what will