Facebook bans digital marketing group for misleading users
Facebook has banned an entire digital marketing group in the Philippines for misleading and spamming users on the platform in a warning to marketers using social […]
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What marketers need to know about the new national gift card law
Australian gift cards will have a minimum three-year expiry date under new laws introduced by the federal government in a move that will impact how marketers
5 easy ways to boost your digital marketing activity
With so many ways to promote your business, how do you know which tools and techniques are best to boost your digital marketing activity? Whether it’s
How to elevate your social media in the new year
The new year can bring vitality and a fresh perspective after some time away over the festive season. There are a few small yet beneficial things
What will video looping app Byte mean for marketers?
The co-founder of video looping app Vine has announced the return of the platform through a new app called Byte. Dom Hofmann took to Twitter to
How to embrace storytelling in your social media content
The concept of storytelling hasn’t changed but the platforms on which we share them has. Here’s how you can use storytelling in social media.
How to write a content marketing plan for your website
Like many aspects of marketing, the strength of content marketing lies in the planning. Here’s how to create a content marketing plan for your website
3 ways email marketing automation has helped businesses succeed
Automation has often been seen as taking something out of your hands to make life easier – and email marketing automation does just that.
Content marketing results in consumers making a purchase, study finds
It has historically been an aspect of marketing that has been overlooked, but new research supports why digital marketers are taking marketing content more seriously. Results
Online video advertising spend to soar, influenced by mobile
Advertisers will be spending more on video advertising next year than ever before, due to an increase in consumption of video on mobile devices. According to
6 easy fixes to dramatically improve your website for effective digital marketing
Sure, you’ve got a great website; it’s performing well – but did you know there are steps you can take today to boost its performance? Here
What’s the difference between sales and marketing?
If the structure of some businesses is anything to go by, you could be forgiven for thinking that sales and marketing departments are the Siamese twins