Every marketing strategy hinges on the quality and consistency of its day-to-day activities, whether it’s through advertising, email newsletters or social media.
At Assemblo, we begin by setting up your Foundation activities. We then look at the everyday actions as the Fundamentals of a marketing plan, and they make up the second stage of our three-tiered approach to formulating a well-performing strategy.
Regular activities and campaigns can increase brand recall, encourage repeat business and referrals, and boost the search engine performance of your website and other online channels.
But having a consistent and strategic schedule of marketing activities can be as important as what you are saying to your customers.
For businesses, gaining your audience’s attention is half the battle, but regular activities can keep your brand front of mind all year round.
There are plenty of different marketing activities out there, but the key is knowing which of them will best serve your business goals.
With this in mind, here is a break-down of what the Fundamental activities of your marketing should entail:
Creating content is a smart way to gain your audience’s attention and trust.
Podcasts, videos, e-books, photography and newsletters also fall under the content marketing umbrella.
Keep in mind that your content needs to be high-quality to have an impact and stand out from the rest of the content out there.
Advertising is a sure-fire solution to get your brand in front of audiences however, you will have to pay for the privilege.
While digital advertising has become increasingly popular over the years, traditional advertising still performs well, particularly in reaching audiences that spend limited time online.
When it comes to digital advertising, there are display ads, native ads, search ads, traffic exchange networks and paid social media posts, among others.
On the traditional advertising side, there is outdoor, press, direct mail, television, radio, cinema and point of sale, to consider.
SEO (search engine optimisation) is also an important part of your consistent marketing activity, and helps consumers to find your content online. SEO should be involved as early in your planning processes as possible as it requires a fully integrated approach to be successful.
Public relations can raise your profile in the community, while good customer service activities such as reacting to feedback on social media can protect your brand.
Events can put you face-to-face with your audience, whether it’s at a trade show, awards night or a self-hosted panel discussion.
Ask the experts
If you’re a little overwhelmed with the various marketing activities available and the different ways to use them together, you’re not alone.
A marketing agency like Assemblo can work with you to create a strategy equipped with the right tools and activities to help your business grow.
To find out which activities might best serve your business, give us a call on (03) 9079 2555 or drop us a note via our contact form below.