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How a digital agency fits into your marketing strategy

For big businesses seeking value from their marketing, partnering with an agency that can deliver comprehensive digital components might be the right move.

Digital marketing agencies offer a range of expertise from software development to social media management that work in tandem with traditional media like print and outdoor advertising.

If you’re from a large corporate or government department and looking to fill gaps in your broader marketing strategy, a digital agency can be used to manage as little as one aspect of your marketing activity, such as building a website or executing a digital advertising campaign.

Businesses can no longer afford to overlook digital marketing, as consumers increasingly prioritise players with digital footprints.

Almost two in three Australian customers will stop considering a business if they can’t find information about it online, according to more than 1,000 consumers surveyed in Telstra’s 2018 Small Business Intelligence report.

What’s more, more than half of the respondents said an up-to-date website and social media presence were important to keep them coming back.

With consumer expectations rising, businesses big and small should be assessing how their marketing plans stack up and whether a digital agency can help them grow.

Getting digital right

You probably already know that digital marketing is more affordable and provides faster feedback than traditional media.

But it can also help shape a broader marketing blueprint by testing different concepts to see what works best before outlaying a large spend on old school mediums.

Digital experts can leverage traditional media to reach people while they’re out and about, such as through geo-targeted advertising, social media posts and email newsletters.

To make sure a digital strategy is done right, businesses and marketers can access a range of specialists through an agency to ensure specific activities are executed effectively.

How a digital agency fits your marketing strategy

Complementing existing activities

Let’s say you already have your marketing activities under control but want to add something new to the mix to reinforce the message or reach a new target market.

This could be a job for a digital agency, which has skilled professionals including strategists, designers, software developers, copywriters, social media producers and SEO specialists.

As a digital expert, an agency can deploy specialists with technical expertise across the spectrum to carry out marketing activities with confidence, while remaining true to the message and brand.

Bringing in an agency to perform certain marketing functions also frees up your internal staff to focus on their core responsibilities rather than taking on additional tasks.

Outsourcing the lot

While some businesses may only need a small hand with their marketing plan, others may want to outsource their entire marketing department to an agency.

By hiring an agency to oversee the whole strategy, your business can take advantage of a full suite of disciplines that can deliver marketing activity in its entirety, from planning through to completion.

Having a team on hand to tailor your brand’s messages and keep them authentic can make all the difference in today’s media landscape, where consumers have become more discerning.

Additionally, a digital agency can be a cost-effective alternative for your businesses, compared to employing an in-house team with similar expertise.

Working together

Even though Assemblo is a full-service marketing agency, we have worked with several businesses of varying sizes to deliver specialised digital marketing activities.

We understand the value of collaborating and working together, whether that means sharing our digital know-how, implementing a digital-first campaign or developing a digital strategy to support traditional marketing.

To find out how we can bring all of our talent together to help your business grow, give us a call on (03) 9079 2555 or send us a note via the contact form below.

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