Like building a house, a successful marketing strategy needs a strong foundation to work from.
Assemblo’s Foundation activities are the first steps you need to take when developing your marketing strategy and will lay the groundwork to grow your business.
It is also the first stage of our to creating an effective marketing strategy, as it establishes a stable base to launch your marketing activities and campaigns from.
Importantly, our Foundation tier is an extensive process, which includes establishing your priorities, auditing your activities and setting up the right tools.
Here is a guide to Assemblo’s Foundation phase of a marketing strategy:
Audit your activities
Firstly, it’s important to map out your goals to see what you need from your marketing to help grow your business.
At Assemblo, we begin with a marketing workshop which allows you to develop a clear plan starting with your business objectives. By clearly identifying your offering, audiences, competition, strengths, weaknesses, opportunities and threats, you can organise your priorities and develop a clear strategy to guide future marketing activities.
From here, you can establish your customer’s journey, determine a sensible marketing budget, and develop a calendar of activities.
The next step is an audit of your activities to establish benchmarks that can be used to develop clear and measurable targets.
Keep in mind that there are a range of reporting tools to track how effectively your new marketing activities are performing and where there might be room for improvement.
Sharpen your image
Once you have a marketing plan in place, you can begin working on the image you want your business to project to customers and the marketplace.
An audit can determine which pieces of the puzzle are missing. This might mean branding, collateral, a content strategy, or even tracking and reporting.
Carrying out a brand refresh might be required to ensure your brand clearly communicates your market position to your consumers and is reflected on every touchpoint, from your brochures to the way you answer the phone.
Carrying out a content planning workshop can determine what type of content will work best for your brand and how best to distribute it via social media, your website and other mediums.
A digital audit can highlight areas to improve your website for usability, education, conversion, and performance in search and social media.
Set up the right tools
A powerful marketing strategy uses a lot of systems and tools, which all need to be set up during the Foundation phase.
You may need to set up email marketing tools, branded social media accounts, marketing automation tools, conversion/landing pages, and even integration with ERP (enterprise resource planning) or CRM (customer relationship management) software.
Measuring campaign results is vital to the success of your marketing activities. You will need to set up appropriate reports which leverage tools such as Google tools (Tag Manager, Analytics, Search Console), social media tracking and automation tools, content planning tools, heatmapping tools and much more.
Bring in the experts
Setting up the Foundation phase of your marketing strategy will take time and patience.
If you need the guidance and advice from a team of experts, Assemblo can help.
We are a full-service marketing agency based in Melbourne, with a team of dedicated and highly-skilled marketing professionals including strategists, designers, software developers, copywriters, social media producers and more.
To find out how Assemblo can help grow your business, give us a call on (03) 9079 2555 or drop us a note via our contact form below.