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What is the difference between content creation, digital marketing, and graphic design?

While they can be leveraged individually, the true power of content, digital marketing, and graphic design is clear when these three elements are used together.

If we’ve learned anything from cooking shows, it’s that creating a perfect dish is all about precision. Exact quantities of quality ingredients brought together with immaculate timing can create masterpieces of taste, aroma, and presentation.

Or, if you’re more musically inclined, consider an orchestra – unique instruments working in tandem to produce the perfect harmony.

Marketing operates in much the same way as these examples.

Successful marketing campaigns are comprised of three key elements, which function fine when used independently, but will make a superior impact on your brand growth and bottom line when wielded together.

These three key elements are content creation, digital marketing, and graphic design.

What is content creation?

Content is the element of your marketing campaign that the audience consumes. It can be in a visual, written, or audio format.

Some examples of written content include articles, buying guides, listicles, and opinion pieces. Visual content for a marketing campaign can take the form of graphics, gifs, photography, or videos.

No matter what type of content you use, in order to be effective, it must fulfil a certain criteria. Content must identify a problem or issue the audience is experiencing, offer a solution, and explain why your business is the best option to solve that problem.

Along the way, content establishes your brand as a leader in the field, builds trust, and forms the basis of a relationship between you and your customers. Therefore, your content needs to be of a high standard: well researched, polished, and tailored to the audience.

What is digital marketing?

Digital marketing is the way in which you promote your business through online channels.

These days, brands are spoiled for choice when it comes to digital marketing, with options such as social media, paid search, display advertising, and more.

While the increasing accessibility of digital marketing is an advantage, it’s important to remember that the same is true for your competitors.

Your marketing efforts need to be data driven and strategically led, to help you stand out from the crowd and allow you to connect with your audience. Without a solid strategy in place, your marketing efforts will be unfocused and ineffective.

It’s worth noting that SEO is a significant element of digital marketing that is often overlooked. Organic search plays a huge role in boosting your brand’s digital presence, so always ensure your SEO is up to scratch.

What is graphic design?

Graphic design doesn’t just make digital marketing campaigns look pretty.

Sure, the look and feel of your campaign must appeal to the audience and build on a company’s visual brand, but graphic design must also support your content to deliver a desired goal.

Different layouts encourage different behaviours and certain design features can arouse particular emotions, which will encourage users to take a specific action.

How content, digital marketing, and graphic design work together

In simple terms, content and graphic design create the assets for your campaign. This might be a landing page, infographic, or Instagram story, or any other combination of assets.

Digital marketing, and specifically the digital marketing strategy, is what drives the campaign. The strategy will outline the goals and targets of your marketing activity, and build a roadmap to achieving them.

Need marketing expertise?

Assemblo is a full-service marketing agency based in Melbourne, comprised of experts in content creation, digital marketing, and graphic design.

We can work with you to formulate a marketing campaign that combines the power of content, digital marketing and graphic design to make a real difference to your business’ bottom line.

To learn how we can help you, give us a call on (03) 9079 2555 or drop us a note via our contact form below.

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