The business challenge
Creating a digital platform for a health and lifestyle platform
Live Lively was created as an online lifestyle brand focused on sharing health and wellness articles and providing curated products for sale.
Working with their creative agency, they needed help planning and executing their digital strategy to support the business venture.
The impact
To work most effectively with operation requirements, and provide more control over the site speed and structure, the site was broken into the parent site with articles, with a separate Shopify site integrated into the site for a more seamless e-commerce experience.
A digital-first strategy incorporated a rich content experience and integrated e-commerce features alongside deep search, SEO optimisation and link building.
The online lifestyle website was designed to prominently feature articles and features, supported by an integrated online shop offering a range of lifestyle and wellbeing products.
The site was developed with a bespoke CMS based on WordPress, featuring a complex custom related article system, automated population of related products, and a strong conversion focus.
The websites were developed to a tight schedule working closely with their partnering creative agency.
