The Brief And Our Approach
Sunstainable installs quality solar power systems, LED lighting and solar hot water systems for both residential and large scale commercial markets across Australia.
Assemblo worked closely with Sunstainable from its 2010 launch, establishing the brand, marketing collateral, website and ongoing digital marketing strategy.
Suntainable’s site was integrated with its CRM, ZOHO, and email marketing software. With a big emphases on lead generation, digital marketing drove direct traffic, supported by in-depth SEO activity, social media and article creation.
While working with Assemblo, Sunstainable continued to grow year on year, drawing a significant amount of its web traffic from long-tail SEO search terms. Assemblo was able to reliably control the flow of new leads through increasing/decreasing marketing activity to respond to seasonality.
The integration of Sunstainable’s systems with the website made it easy and efficient for the national sales teams to report on and manage new inbound leads.