The Brief And Our Approach
Flour + Salt is a pizza and pasta restaurant located in Fairfield, Victoria. The restaurant, a collaboration between John Kanellakos and Mark Tobias, was opened just a few doors away from their cafe, Fifteen Pounds.
We were approached to help develop a brand for Flour + Salt to use in all their collateral, signage and online.
With the pasta and pizza being made in-house, we sought to reflect the quality ingredients and let the food speak for itself. With this in mind, a minimalist approach was taken to the brand, allowing a focus on what is the most important ingredients in pizza and pasta: the flour and salt.
Working to a tight deadline, we liaised closely with Mark and John to roll out (no pun intended – they hand stretch their dough) the brand over menus, signage, menus, pizza boxes, wine glasses, and online.