Flour + Salt

Flour + Salt

Flour + Salt is a pizza and pasta restaurant located in Fairfield, Victoria. The restaurant, a collaboration between John Kanellakos and Mark Tobias, was opened just a few doors away from their cafe, Fifteen Pounds.

Branding & identity | Traditional & Print advertising

Building a brand for casual dining in Fairfield

Assemblo was approached to develop a brand for casual dining restaurant Flour + Salt to use across all of their collateral, signage and online.

With the pasta and pizza made in-house, we sought to reflect the quality ingredients and let the food speak for itself. With this in mind, a minimalist approach was taken to the brand, allowing a focus on what is the most important ingredients in pizza and pasta: the flour and salt.

Working to a tight deadline, we liaised closely with Mark and John to roll out (no pun intended – they hand stretch their dough) the brand over menus, signage, menus, pizza boxes, wine glasses, and online.

See the Flour + Salt website here.

Flour + Salt - signage
Flour + Salt - Menu
Flour + Salt - Style Guide
Flour + Salt - pizza box

Read more case studies

Ready to elevate your business?

We love meeting exciting, new people. Whether you need help with a one-off project or are looking for a long-term partnership, get in touch and lets have a chat.

Simply fill in the form below, or just give us a call on +61 3 9079 2555:

  • This field is for validation purposes and should be left unchanged.

Are you an Assemblo insider?

Would you love to get a monthly email with the latest trends, news, marketing insights and some of our awesome work thrown in for good measure? Yes? Then sign up below for a monthly update.

Your privacy is important – you can read our privacy policy here.

  • This field is for validation purposes and should be left unchanged.