Flour + Salt

Flour + Salt

The Brief And Our Approach

Flour + Salt is a pizza and pasta restaurant located in Fairfield, Victoria. The restaurant, a collaboration between John Kanellakos and Mark Tobias, was opened just a few doors away from their cafe, Fifteen Pounds.

We were approached to help develop a brand for Flour + Salt to use in all their collateral, signage and online.

With the pasta and pizza being made in-house, we sought to reflect the quality ingredients and let the food speak for itself. With this in mind, a minimalist approach was taken to the brand, allowing a focus on what is the most important ingredients in pizza and pasta: the flour and salt.

Flour + Salt - mobile website
Flour + Salt - signage
Flour + Salt - Menu
Flour + Salt - Style Guide
Flour + Salt - pizza box
Flour + Salt - window signage

The Results

Working to a tight deadline, we liaised closely with Mark and John to roll out (no pun intended – they hand stretch their dough) the brand over menus, signage, menus, pizza boxes, wine glasses, and online.

See the Flour + Salt website here.

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