Caydon

Caydon Property Group

Caydon Property Group were a leading Melbourne property developer who were driven by a passion to deliver places that set new standards in lifestyle offerings.

Content marketing & PR | Website design & development | Digital marketing

Developing an online presence for a major Melbourne-based property developer

The brief and our approach

Caydon Property Group is a leading Melbourne-based property developer, specialising in high-end apartments with a focus on lifestyle. With multiple projects in development at any time, Caydon needed a robust platform for all their marketing activity that also reflected their high quality brand image. They also needed the new sites to interact with their Salesforce CRM.

Through strategic workshops with their marketing and business team, we designed and developed a website that captured the large scale photography of their developments, while still providing a strong emphasis on SEO and unique content. The sites Assemblo built incorporated comprehensive, custom Google Analytics dashboards, with detailed event tracking, clear sales funnels, landing pages, and everything linking to their CRM system.

Caydon mobile site - home
Caydon mobile site - club

The results

Integration with the CRM meant a massive reduction of data entry and lead handling time. Lead reporting made leads easier to filter and faster to close.

First page search results on highly-competitive keywords (including property developers) led to a dramatic increase in organic (search) traffic and qualified sales leads for Caydon Property Group projects.

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All case studies for Caydon Property Group

Caydon Property Group
Caydon

Developing an online presence for a major Melbourne-based property developer

Showcasing a Melbourne-based property developer through an improved online presence

Caydon Property Group

Developing an online presence for a major Melbourne-based property developer

S.T.K. Building
Caydon

Creating a stunning website for a luxury development in St Kilda

Showcasing S.T.K. Apartments in a dynamic and interactive online experience

Caydon Property Group

Creating a stunning website for a luxury development in St Kilda

Read more case studies

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