Sunstainable installs quality solar power systems, LED lighting and solar hot water systems for both residential and large-scale commercial markets across Australia.
Developing an identity for a quality solar provider
Assemblo worked closely with Sunstainable to launch in 2010, including establishing the brand, marketing collateral, website and ongoing digital marketing strategy.
The Suntainable website was integrated with its CRM, ZOHO, and email marketing software. With a big emphasis on lead generation, digital marketing drove direct traffic, supported by in-depth SEO activity, social media and article creation.
While working with Assemblo, Sunstainable continued to grow year on year, drawing a significant amount of its web traffic from long-tail SEO search terms. Assemblo was able to reliably control the flow of new leads through increasing and decreasing marketing activity to respond to seasonality.
The integration of Sunstainable’s systems with the website made it easy and efficient for the national sales teams to report on and manage new inbound leads.
Assemblo also helped Sunstainable with a digital advertising campaign to drive leads and generate sales.
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